IN THE SPOTLIGHT: COMMUNICATIONS & MARKETING


AIRA MOVE INTO NEW PREMISES


Aira, a digital marketing agency based in Milton Keynes, have moved into brand new, larger premises to accommodate its growing workforce. The company has moved base


from Witan Studios to Norfolk House in Affinity – a newly- developed, modern office building located in Central Milton Keynes Business District. The agency has increased its workforce by 45% since January 2018, and the business is continuing to expand into 2020. Co-founder of


Aira, Matt Beswick


said: “We’re really excited to have moved offices to accommodate our growing team, and business.” “Milton Keynes is a great place to


run a company and is quickly becoming a real tech hub of the UK.


“We’re really pleased to be


‘MILTON KEYNES IS A GREAT


PLACE TO RUN A COMPANY’


staying in the area and moving up the road to the impressive Affinity development.” Aira provides a range of SEO, PPC, social media and content marketing services to a range of both small and large companies all over the world.


A CREATIVE IMPACT ON MILTON KEYNES


Cygnus Ltd is a full service creative and digital design agency based in Milton Keynes who joined the Chamber in October. Serving an array of businesses both locally and globally across


many sectors, Cygnus takes particular pride in their work with local partners. Throughout the last year Cygnus have worked on a variety of significant projects for local partners in Milton Keynes and surrounding areas, giving back to the community while utilising the agency’s creative experience. The recent collaboration for the relaunch of MK Gallery utilised a campaign with a mandate to inform, educate and enlighten, aimed at inspiring individuals and families to engage with MK Gallery as an accessible destination. Cygnus’ annual Horizon’s Project further cements the firm’s


commitment to using their work to enhance the local community, by giving young creative talent in Milton Keynes an opportunity to engage in a live creative brief; last summer saw students from MK College take part in a project to design a mural for MK Hospital Charity. Cygnus has also worked with MK Community Foundation, having


recently created and fulfilled an integrated digital campaign for the charity’s Annual Car Raffle, which also incorporated a targeted social media strategy. Another of Cygnus’ principal partners is YMCA Milton Keynes and Northamptonshire; the YMCA’s ‘#StoriestoFinish’ campaign spanned the winter months, highlighting to a wider audience the benefits the Charity brings to young vulnerable people’s lives. Cygnus’ continued commitment to use their creativity to make a positive impact in Milton Keynes is one to watch in 2020.


SEE YOUR BRAND ON THE SMALL SCREEN


If you want to attract attention and put your brand on the map then nothing beats TV. We all love TV – and now,


Addressable TV technology gives even the smallest brands the ability to reach potential customers with pin-point accuracy. ‘As Seen on TV’ is still a byword


for the credibility that every business aspires to. And now, with the ability to manage costs and targeting, you only pay for advertising that has been seen by your potential customers. Contrary to popular myth it need not be expensive, you can target individuals starting from 0.5p per person. We all watch TV and most of us


are ready to go online and engage with brands, building awareness


and generating sales. MVad have been producing TV campaigns for 35 years, for a diverse range of clients of all sizes, and they can help you with the expertise to ensure your message is communicated effectively, delivering maximum return on your investment, with no risk. They make TV as simple as 1, 2, 3:


1) They work with you to create a campaign that will deliver your objectives. 2) They plan a targeted media schedule that works effectively for your budget. 3) They create the video that will engage your audience emotionally.


Call: 01908 223214 Visit: mvad.co.uk


FEBRUARY/MARCH 2020 inbusiness 27


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