GOING GLOBAL


GOING GLOBAL THE RIGHT WAY TO COMMUNICATE


The Chamber’s INTERNATIONAL TRADE TEAM can help you navigate your way through all of the regulatory procedures and documents that you’ll need for successful international trading


One of the challenges of growing overseas markets is logistics but an often-overlooked aspect is customer communication. John Milner, director of tailored export sales and development consultancy


Alium Consultants, says customer communication is vital, but it must be well directed and relevant to be most effective. According to John, UK firms may find that their new customer expectations


will differ from those here. He said: “It’s vital that communication with overseas customers is well directed and relevant because their expectations may differ from UK customers in terms of a variety of things. “For example, with regards to regularity some countries may not


appreciate a frequent blog or email so it always pays to ask what’s preferred. “In some countries, even European ones, work finishes at the end of the


day and time spent commuting is minimal. Therefore, a well-timed marketing piece during regular hours maybe most effective, whereas in the UK, it would probably be overlooked. “In relation to content it’s best to check with the target audience what’s


required, as what works in the UK may not translate well to all countries. Finally, the most important thing to consider is language. Whenever


possible use local language – but always get it checked by an expert first.” For help creating an export strategy, email john@aliumconsultants.com


Communication is key to international success, says John Milner (inset)


CYBER PROTECTION - IS IT RIGHT FOR MY BUSINESS? Here are a few reasons why it might be


Cyber insurance is finding its way onto the agendas of businesses everywhere, however it is still a relatively misunderstood class of insurance. Many are confused about how cyber insurance works and are sceptical about whether it makes sense for their business to purchase a policy.


For most small-to-medium sized businesses, having robust IT security won’t always prevent a cyber-attack. A good policy will give you access to IT experts, forensic specialists, PR firms, and more.


Over half of all cyber-attacks are aimed at small businesses. Cyber criminals see smaller organisations as vulnerable because they often lack the resources necessary to invest in high level IT security or provide cyber security training for their staff.


You aren’t covered under other lines of insurance


A good standalone cyber policy is designed to cover the gaps left by traditional insurance policies, and importantly, comes with access to expert cyber claims handlers who are trained to get your business back on track with minimum disruption and financial impact.


Cyber insurance covers far more than just data privacy


Two common sources of cyber-crime claims are funds transfer fraud, which is carried out


by criminals using fraudulent emails to divert the transfer of funds to their own account, while ransomware can cripple any organisation by freezing business-critical computer systems. Neither of these types of incidents would be considered a data breach, but are insurable under a cyber-crime policy.


Many businesses think that cyber insurance won’t be useful to them because they don’t collect sensitive data. However, more than 50% of cyber claims come from events unrelated to breaches of privacy.


Chris Reading is a Director of Towergate Insurance Brokers Milton Keynes and can be contacted on T:


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FEBRUARY/MARCH 2020 inbusiness 21


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