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Kavin Schieferdecker, Senior Vice President, Convention Division Philadelphia Convention and Visitors Bureau, Philadelphia, PA


Anticipated top trends for 2020: Philadelphia will continue to attract positive media coverage - similar to the recent Nat Geo list - relating to the greatness of the city as a destination.


Schieferdecker’s wish list for the industry in 2020 and beyond: To give every- one that is considering Philadelphia for a meeting or convention a complimen- tary flight and hotel room to visit the city and walk the streets, see the vibrancy and experience the restaurants, attractions and the city’s authenticity.


Rachele Canazaro, Program and Event Coordinator Roberts Event Group, Philadelphia, PA


Anticipated top trends for 2020: I believe that 2020 will be a fresh start for corporate and social events. One top trend that I hope to see continuing to progress and move for- ward is sustainability. This has always been a trend, but has always struggled with trying to come and be the front runner. I hope to see this become the number one trend. As event planners, we are responsible for events and the impact that they can create on the planet. Without us pushing to make a change, who else will?


Another top trend I see taking 2020 by storm is planning events virtually. We need to take advantage of this and push to do more planning on the big screen. Planning all events virtually - including site visits, video meetings, floor plans and more - can cut down on waste and make it easier for your client and for you! Not all clients may want this, but it might be something different they would like to have as an option available to them.


Canazaro’s wish list for the industry in 2020 and beyond: To continue to see the hospital- ity and event industry grow into more corporate and social events. Also, hope to see the following improve and/or grow over the next year: improving event Wi-Fi; security on- site at events; data decision-making to improve as part of future events; and unique and different venue experiences.


2­ 2 January­z February­2020


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