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Meg Jamison, CMP, Manager, Corporate Events Ricoh USA, Inc., Malvern, PA


Anticipated top trends for 2020: Strict evaluation of return on investment (ROI) regarding meetings, events and trade shows by tracking and proving results. No longer will events/shows be budgeted for the following year without proving the ROI just because they have always held or participated in the event/show in the past. Budgets across the board are lower.


Jamison’s wish list for the industry in 2020 and beyond: That management realizes that face-to-face meetings and participation in trade shows (networking, education, training, reward trips, brand awareness) are invaluable to attendees and that these events shouldn’t be based strictly on the ROI (dollar).


Terri Hegyi, Director of Meeting Event Management ONE-CALL Concierge Specialist, Ewing, NJ


Anticipated top trends for 2020: Continue to have a big impact with digitalization technology. Event apps for meeting and event planners will be a major platform for sourcing destinations. Using new technology, virtual and social media will allow attendees remote access in order to immerse more attendees as a way to experience destinations. (Although, personally, I prefer the direct one-on-one in-person meets and on-site visits before making decisions on host locations.)


Hegyi’s wish list for the industry in 2020 and beyond: Being able to have one contact to access all of one’s meeting planning processes when sourcing versus having to meet with individual heads of departments as a way to streamline. Also, the hotel industry needs to offer and involve CVB services more often to planners, no matter the size meeting that is being planned. Having such a partnership would benefit all involved in executing a more collaborative experience.


Rob Carachilo, Principal and Event Producer Roberts Event Group, Philadelphia, PA


Anticipated top trends for 2020: The continuation of


festive lights, outdoor looks, vibrant colors, along with “wow moments” as part of an event.


Carachilo’s wish list for the industry in 2020 and


beyond: Extended stays for travelers to experience more leisure activities within the region.


2­ 0 January­z February­2020


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