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Lou Marrocco, President Brandywine Events, Media, PA


Anticipated top trends for 2020: More clients asking for sustainability, wellness and emergency contingency plans heading into the RFP process and then implemented on the program; and being mindful of the food and beverage needs of attendees pertaining to sustainability, wellness and emer- gency contingency; also an increase in “food rescue” becoming a decision when it comes to event “leftovers.”


Marrocco’s wish list for the industry in 2020 and beyond: An increased awareness of the industry to be involved in providing opportunities for additional training at all levels of service - community responsibility, increase of pay rates and benefits to line employees; and more cooperation between the “big box” chains together with the small planning companies to accommodate clients’ needs.


Laurie Taylor, Director of Marketing Cape May Convention Hall, Cape May, NJ


Anticipated top trends for 2020: An increase in “technology centric” meetings that include virtual attendees at remote locations as well as speakers; projector and screen presentations will take a back seat to new innovations - presenters will be able to deliver messages and connect with participants through new devices and software and get real time feedback and interaction.


Taylor’s wish list for the industry in 2020 and beyond: To see the concept of “voluntourism” expand to the meetings and convention industry. Meeting planners could develop “conferences with a cause,” where attendees could connect to the host destination on a more emotional level and give the gift of time or resources to local charities during their stay. With limited funding and resources available for most local charities, this would be a win/win for both the conference organization


and the meeting destination. Mid-Atlantic­EvEnts Magazine 19


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