Sport The Business of Sport
World Cup winner leads bid for cricket success
England internationals Chris Woakes (pictured) and Amy Jones have been selected for the Birmingham Phoenix men’s and women’s teams in cricket’s new The Hundred competition. Joining all-rounder Woakes on the men’s team is
fellow World Cup winner Moeen Ali and seamer Pat Brown. The players were selected in the first stage of The Hundred Men’s Draft.
‘Our ambition is to inspire the next generation to pick up a bat and ball’
The women’s team has also picked its first players,
with England international spinner Kirstie Gordon joining Amy Jones in the Birmingham line-up. The men’s team, based at Edgbaston, will go head-
to-head with stars from seven other teams in the competition, including England Test captain Joe Root –
who has joined Trent Rockets - and England limited-overs captain Eoin Morgan for London Spirit. Birmingham Phoenix will also face England’s star bowler Jofra Archer as part of Southern Brave and all-rounder Ben Stokes in Northern Superchargers squad. The women’s team will be playing at Blackfinch New Road. Sanjay Patel, managing director of The
Hundred, said: “Our ambition is to inspire the next generation to pick up a bat and ball and we hope that a fire will be ignited in young people as they see their sporting heroes play in The Hundred.” The five-week competition will be begin
in July 2020, featuring eight new city-based teams from Manchester, Leeds, Nottingham, Birmingham, Cardiff, Southampton and two in London (Lord’s and the Oval).
Next procurement phase is launched
Birmingham 2022 Commonwealth Games has launched the next phase of procurement for businesses looking to secure marketing and creative services. To kick-start the search for new
Taking the mic: Verity Brown
Verity makes Wasps history
Wasps have become the first top-flight English rugby club to have a female matchday announcer. Pete Nuttall, the club’s long-standing announcer, temporarily
handed over the microphone to Wasps employee Verity Brown for the club’s Premiership Rugby Cup clash against Worcester Warriors at the Ricoh Arena. The idea was mooted during the summer by Pete, who sat out the
clash to announce his 20th consecutive Rugby League Grand Final on the same day. Verity’s moment of fame arrived nearly five years after she joined Wasps as a volunteer, before working her way up to become community manager and then matchday marketing manager. Verity said: “Hopefully hearing my voice over the microphone will
inspire other females out there to pursue roles that have traditionally been dominated by men.”
suppliers, more than 120 representatives from the marketing and creative services industry attended a briefing to learn more about the Games and the procurement opportunities. The session demonstrated how
bidders could win work and what was expected of the tender
submissions and the detail behind the different types of work on offer. The marketing and creative
services tender is divided across seven different specialist lots that will be awarded under a framework agreement. Prospective suppliers will
provide their services across design, creative strategy and campaign development, PR, events, research and insight, mascot design, and customer relationship management. Birmingham 2022 will appoint agencies to handle the design, production, and delivery of key aspects of the Birmingham 2022 Commonwealth Games, including the Queen’s Baton Relay, the cultural programme, volunteer programme, ticketing campaign and the education programme. Josie Stevens, chief marketing
and communications officer, said: “We are looking for agency partners that are agile, ambitious, and bring bold creativity. “There is some extraordinary
work to be done as can deliver something spectacular for the city, the region, and the rest of the UK.”
To find out more about the business opportunities visit
www.birmingham2022.com/business
November 2019 CHAMBERLINK 81
Sector Focus
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