Business News Major cricket finals day is a sell-out
Birmingham’s Edgbaston Stadium has confirmed that the demand for general admission tickets for next year’s Vitality Blast Finals day has never been greater before in the 17-year history of the tournament. Taking place on Saturday, 5
September, 2020, the initial allocation of tickets for Vitality Blast Finals day have sold out ahead of the planned general sale period thanks to increased demand from cricket supporters in the advanced priority windows. Tickets were also assigned to
cricket supporters from across the country through a public ballot in order to fairly manage the growing popularity of what is unquestionably the biggest day in the county cricket calendar. Neil Snowball, chief executive of
Edgbaston Stadium, said: “We’ve worked really hard with the ECB and its tournament partners over the past few years to make Vitality Blast Finals day an unrivalled experience that can appeal to all supporters of county cricket, young and old. “The trusted format of three
games in a day and the increased programme of entertainment and activations make it a unique event in the global cricket calendar and
‘An unrivalled experience that can appeal to all supporters of county cricket, young and old’
one that the cricket fans clearly love and we are seeing a high proportion of ticket purchasers returning year after year. “The launch of The Hundred
along with another packed international schedule will make 2020 another very important summer of cricket in England and Wales and the news of a finals day sell out is great for the game and highlights how the Vitality Blast can continue to thrive alongside this exciting, new tournament.”
Edgbaston holds an agreed
allocation of tickets back for the members and supporters of the four semi-final teams, which increased in 2019, while a further allocation of general admission tickets will also be released next summer when the position of the pitch and sightscreen restrictions have been confirmed. An ECB spokesperson said: “The
Blast saw average attendances increase by 15 per cent this year and the ECB is committed to
investing more than ever into the tournament next season to help continue its growth while dovetailing with our other men’s and women’s fixtures to entertain core cricket fans and attract new fans to our game.” Vitality Blast Finals day is part of
Edgbaston’s seven-day programme of major match cricket in 2020, which includes the second match of England’s Test series with West Indies from Friday 12 June and the One-Day international versus Ireland on Saturday 12 September.
• More sports news – page 81
November 2019 CHAMBERLINK 31
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