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publicity and 38% more revenue than in their previous record year of 2013. Will they do it again? We don’t


know yet. The line-up for 2020 has not yet been announced. Maybe they’re planning another innovation. However, one way or another, they’ll do it with a clearer understanding of the outcome because they were willing to experiment.


The questions for you are: where is an area of your business where you can increase transparency and honesty with your customers? What’s holding you back? What’s an experiment you can do


that changes your products? Maybe that even changes your core product? How can you do an experiment to see how your market responds?


About the Author


At Buntrock Industries we’re more than a supplier – we’re an innovator. We research and develop investment casting materials in the laboratory, and hold patents for shell material systems. You can rely on our expertise, technical support and the quality companies we represent.


Choose investment casting supplies and equipment from Buntrock Industries – and keep your customers fired up.


Fibercote


®


Shell Systems Patented World Wide


n Make crack-free shells n Reduce coats


n Increase permeability n Cut cycle times n Improve yields


A scientist turned businessman, Josef Martens applies cutting-edge (and relatable!) insights from sciences to spark innovation and creativity, key advantages in a changing global economy. Top technology companies such as DaimlerChrysler, Merck and Siemens have sought Josef’s expertise and also Government agencies such as NASA, the Department of Defense and various intelligence agencies.


Josef’s credibility on innovation is unrivaled — he himself is an innovator. During his doctoral studies in physics at Cambridge and his post-doctoral research at the world- renown Cavendish Laboratory, his groundbreaking work led to multiple U.S., European and International patents.


Buntrock Industries, Inc.


1176 Jamestown Road, Williamsburg, VA 23185 757.253.2090 | 800.537.6482 | sales@buntrockindustries.com


Automated Systems for: Wax Injection • Wax Assembly Robotic Dipping • Shell Processing • Cut-off and Finishing • Autoclave Systems


Caustic Leaching Systems • Furnaces • Power Grinders • Custom Casting Waxes Patented Shell Systems and Binders for Casting: Aluminum • Bronze • Steel • Superalloys • Titanium


September 2019 ❘ 57 ®


Josef is also a Certified Speaking Professional, the highest-earned international designation by the National Speakers Association.


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