46 100% DESIGN SHOW PREVIEW
100% Design at 25
The major design event 100% Design brings a wide range of features to London this September for its 25th birthday celebrations, including ‘a sense of Finland’
To coincide with the show’s 25th edition, Talks with 100% Design returns for more than 50 in-depth conversations and debates with designers and
architects, and a specialist look at trends and issues
his year marks the 25th anniversary of 100% Design, the UK’s leading design trade event. Celebrating a quarter century of introducing some of the industry’s most influential designers, makers and producers, the 2019 show will present a stellar line-up of more than 400 exhibitors showcasing the latest products across furniture, lighting, textiles, glazing, surfaces, accessories and more. Striking installations, inspiring collaborations and innovative projects feature thought- provoking experiences and push the boundaries of design. New for this year, 100% Design will showcase ‘A Sense of Finland’ curated by Finnish/English designer Hanna Laikola, founder of HEMLO, in collaboration with renowned Nordic brand Tapio Anttila Collection and Polar Life Haus, the long established eco log house company. With Finland voted the ‘happiest country in the
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world’ for the second year running, the pavilion will allow visitors to experience the sounds, sights, touch, smell and taste of Finland in the middle of London. The specially built eco log house will be filled with calm sounds of the forest and timber floors sourced from the best quality Finnish wood. The house will present the very best of Finnish furniture, products and lighting which are focused around sustainability, well-being and healthy living environments, highlighting the Finnish philosophy that simple things make us happy. Another addition for 2019 will be the brand new exhibition space, Detail London. Located within one of Olympia's lavish Victorian reception rooms, it will showcase the latest high-end contemporary soft furnishings and wall coverings from international design companies, like Amsterdam based Studio Desimone Wayland Glamora and Barbara Osorio Fabrics. The exhibition will benefit from its own dedicated entrance on Olympia Way as well as direct access to 100% Design and provides a brand new destination for the luxury interior design community during London Design Festival.
This year will see the return of Design
Fresh, a celebration of emerging talent selected by 100% Design at New Designers, with a further selection by Barbara Chandler, design editor of Homes & Property at The Evening Standard. Each designer has been chosen for their explorative ideas and original products. Following the success of the 2018 show, the feature is going one step further by welcoming back previous Design Fresh creatives to nominate the next wave of talent. The showcase will demonstrate the breadth of rising designers and exciting new perspectives.
ADF SEPTEMBER 2019
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