It all began in 2006, when

Yorkville resident Geneva Pedersen’s son Calvin was three years old. “I thought, he doesn’t know there

are children in the world who can’t feed themselves,” she says. “So I took him in the kitchen and we made four loaves of cinnamon sugar bread and we took them across the street to a garage sale. I bought him a little cash register, and he sold the loaves and we donated the money to needy kids.” Geneva said the loaves sold fast and soon she was

Geneva Pedersen, left, and her sister Rena Pedersen take a tray of loaves of pistachio bread out of the oven in Chapel on the Green’s kitchen.

Photos by Paul E. Burd Photography

business was continuing to expand. In 2015 Geneva and Rena were making 500 loaves a week. “We maxed out,” Geneva says. “We got to the point

where we couldn’t work on the business in any way.” So they looked for help, finding Tastey Catering, a

getting calls from people asking how they could buy some of that bread. Treasure Breads was born. “I have a degree in business, but I was a stay-at-home

mom, so I thought, Why not? I knew God was behind it.” She started baking 30 to 50 loaves every Saturday and

selling them at Farmers Markets and doing fundraisers for preschools and other youth organizations. Te owner of Upper Crust catering, Mitch Morrell, allowed her to use his kitchen. In 2010 Geneva enlisted her sister, Rena, who was waiting to see if she passed her bar exam (she did) to help her with the baking. Tey had moved into the kitchen on the lower level of Chapel on the Green in Yorkville and

private label bakery in Elk Grove Village, that today turns out 500 loaves a day of their basic bread, and eventually can turn out 1,000 loaves, leaving the sisters to continue handling specialty breads, like blueberry lemon and cinnamon sugar. Today Treasure Bread is being sold to such entities as

the Mariott in Oak Brook and Gloria Jean’s. And they are looking at global distribution, but they haven’t forgotten why they started, Geneva says. Tey always give 10% of all their proceeds to local organizations that help families in need, like Mutual Ground or Target’s Families in Need. To learn how to purchase bread, call 630-553-1158 or

go to


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44