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TREASURE BREADS, INC.


It all began in 2006, when


Yorkville resident Geneva Pedersen’s son Calvin was three years old. “I thought, he doesn’t know there


are children in the world who can’t feed themselves,” she says. “So I took him in the kitchen and we made four loaves of cinnamon sugar bread and we took them across the street to a garage sale. I bought him a little cash register, and he sold the loaves and we donated the money to needy kids.” Geneva said the loaves sold fast and soon she was


Geneva Pedersen, left, and her sister Rena Pedersen take a tray of loaves of pistachio bread out of the oven in Chapel on the Green’s kitchen.


Photos by Paul E. Burd Photography


business was continuing to expand. In 2015 Geneva and Rena were making 500 loaves a week. “We maxed out,” Geneva says. “We got to the point


where we couldn’t work on the business in any way.” So they looked for help, finding Tastey Catering, a


getting calls from people asking how they could buy some of that bread. Treasure Breads was born. “I have a degree in business, but I was a stay-at-home


mom, so I thought, Why not? I knew God was behind it.” She started baking 30 to 50 loaves every Saturday and


selling them at Farmers Markets and doing fundraisers for preschools and other youth organizations. Te owner of Upper Crust catering, Mitch Morrell, allowed her to use his kitchen. In 2010 Geneva enlisted her sister, Rena, who was waiting to see if she passed her bar exam (she did) to help her with the baking. Tey had moved into the kitchen on the lower level of Chapel on the Green in Yorkville and


private label bakery in Elk Grove Village, that today turns out 500 loaves a day of their basic bread, and eventually can turn out 1,000 loaves, leaving the sisters to continue handling specialty breads, like blueberry lemon and cinnamon sugar. Today Treasure Bread is being sold to such entities as


the Mariott in Oak Brook and Gloria Jean’s. And they are looking at global distribution, but they haven’t forgotten why they started, Geneva says. Tey always give 10% of all their proceeds to local organizations that help families in need, like Mutual Ground or Target’s Families in Need. To learn how to purchase bread, call 630-553-1158 or


go to www.treasurebreadsinc.com


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