DEALS, MERGERS AND PARTNERSHIPS
IN BRIEF
Derbyshire CCC renews marketing deal
Derbyshire County Cricket Club has renewed its marketing partnership with Purpose Media for another two years. The full-service marketing
agency was first appointed in 2015 to provide a range of marketing services. Over the past two years this
has proved successful in helping increase venue bookings, engagement with sponsors and members of the 1870 Business Club and improve communication with cricket supporters. Enquiries for corporate events have increased 172% and for the past two years Christmas party nights have sold out. A website visitor now spends longer browsing the website, with traffic rising overall by 49% and organic traffic rising by 128%. The venue, The Pattonair
County Ground, has developed into a 365-day-a-year venue, hosting major events such as annual fireworks and concerts
featuring artists such as Elton John, Little Mix and Boyzone. By extending the partnership,
Derbyshire plans to further improve the effectiveness of its marketing. This will include further enhancing the website to offer fans a 24/7 matchday experience integrated with social platforms and live video streaming, positioning Derbyshire at the forefront of digital evolution in cricket. Matt Wheatcroft, Managing
Director of Purpose Media, said: “We have built a very successful track record of helping businesses and sports clubs such as Derby County FC, Rotherham United FC, Middlesex County Cricket Club and local grassroots clubs to develop their branding and online marketing strategy.”
Spireites agree new shirt sponsorship deal
Technique Learning has been named Chesterfield FC’s new shirt sponsor after agreeing a two-year contract. Spireites Commercial Manager
Jim Brown said: “We are very pleased to be working with a local company which has an impressive national reputation. “I’d like to also take this opportunity to thank G F Tomlinson for its valued sponsorship over the past three years.” The Technique Learning logo
will appear on Chesterfield’s new PUMA home and away shirts. The away kit is scheduled to be available in mid-June with the home kit following a month later.
26 business network June 2019
L-R: Hannah Raven, Tom Gray, John Hyde and Alan Spalding
Personnel firm expands by recruiting fellow consultancy
Elizabeth Michael Associates, one of Nottingham’s leading independent recruitment consultancies, has been sold to Chamber member Approach Personnel for an undisclosed seven figure sum, with help from fellow Chamber member Fraser Brown Solicitors. The consultancy, founded in 1991,
is respected in Nottinghamshire for its success in both temporary and permanent placements across a plethora of disciplines varying from administration, accountancy, customer services and contact centres, logistics, procurement, sales, business development and HR. Recruitment agency Approach
Personnel, which is based at Chase Park, Nottingham, viewed Elizabeth Michael as the perfect acquisition. The company specialises in recruitment in the construction, civil engineering, shopfitting,
‘We felt the time was right to add further to our portfolio and jumped at the chance to purchase such a great business and brand’
interiors and industrial sectors. Alan Spalding, Managing
Director of Approach Personnel, said: “I have known John Hyde (founder of Elizabeth Michael Associates) for many years and the acquisition of such a fantastic business was an opportunity that myself and my business partner Adam Charlesworth were both delighted to complete. “Approach has become a multi- million-pound turnover business, now working out of a 4,300sq ft building that we purchased in 2016 to facilitate our ambitious growth plans. We felt the time was right to add further to our portfolio and jumped at the chance to purchase such a great business and brand.”
John added: “I would like to
thank the professional team which acted for me on the sale. Led by Tom Gray and Hannah Raven at Fraser Brown Solicitors and Neil South at Clayton and Brewill accountants, the support and advice during the process has been tremendous. The sale process can be difficult and fraught at times, but both Fraser Brown and Clayton & Brewill have provided keen, timely and commercial advice throughout, and crucially share the same values in business dealings which is very important to me.” Fraser Brown corporate lawyer
Tom Gray and Assistant Solicitor Hannah Raven advised John Hyde on the transaction.
Bank backs accountants’ merger
An ambitious South Yorkshire- headquartered accountancy firm has made the latest in a series of mergers in a deal backed by Chamber member Allied Irish Bank (GB). Sutton McGrath Hartley (SMH), a multi-disciplinary accountancy firm, has merged with long-established accountants Haywood & Co. James Hartley, Managing Partner
of SMH, said: “We’re thrilled to welcome Haywood & Co into SMH, increasing our staff head count to over 65 employees. Allied Irish Bank (GB)’s backing supports our strategy to continue developing our strength and depth of advisory services and provide clients with a truly one-stop-shop for financial, legal and tax advice.” Andy Cocker, Head of Allied Irish
Bank (GB)’s Business Centre in the East Midlands and South Yorkshire, added: “The merger with Haywood
L-R: Jonathon Dickens, Partner; Joe Midgley, Consultant; James Hartley, Managing Partner; Paul Hebblethwaite, Consultant; Simon Turner, Financial Services Partner (all SMH Haywood & Co); Andy Cocker, Head of Allied Irish Bank (GB)’s Business Centre in South Yorkshire and the East Midlands
& Co reinforces SMH’s presence in the market, provides a solid platform for future growth and creates a major force in the region. “We’re looking forward to
building on our relationship with James, Jonathon and Simon and backing them to achieve their
dreams and ambitions.” In addition to funding SMH’s
latest merger Allied Irish Bank (GB) has refinanced SMH’s previous loan arrangements. Legal advisers to Allied Irish Bank (GB) were Rachel Jones and Lisa Wallis at fellow Chamber member Freeths.
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