STRATEGIC PARTNERS AND PATRONS


TAB Derby moves into Chamber’s Pride Park offices


The Alternative Board Derby has strengthened its partnership with the Chamber by moving into its offices on Pride Park. TAB Derby became a patron of


the Chamber in August last year and they have already held a number of successful joint events. Managing Director Julian Smith


said: “This was a natural move because our patronage of the chamber has been a great success.” During the past eight years, TAB


Derby has worked with 125 businesses across a broad number of sectors, including retail, marketing, manufacturing and accountancy, and training companies. Through Julian and fellow


facilitator, Jimi Ball, TAB Derby brings perspective and focus to


executives, helping them deal with complex issues at work and at home with support from peer advisory boards and one-to-one coaching. The TAB peer boards comprise


business owners who need to bounce off people in similar situations – away from the environment of their own companies. They help them focus on what they are trying to achieve in their business life and outside it, particularly focusing on their personal vision. In the past year, Jimi and Julian


have helped their members or clients increase their revenue by an average of 25.2% a year (5.4 times the national average). Meanwhile, they have helped one company achieve 50% growth,


The Chamber’s Derby office, on Pride Park


worked with another burgeoning firm on its office move, and assisted another through a very difficult redundancy programme. TAB Derby began patronage of


the chamber because both organisations believe in supporting Derbyshire businesses and in the huge potential of the region. Julian added: “We think the Chamber has a really strong leadership and wanted to add our weight to its offering. “In return we have found its staff


to be hugely supportive in helping us with events which showcase our


contribution to the business community. “It made total sense to be even


more closely aligned when the lease ended on our office in Full Street. “We have already received a very


warm welcome and look forward to a really productive working relationship in the future.” Chamber Chief Executive, Scott


Knowles, said: “TAB Derby has already brought skills and expertise which have complemented other patrons and been a hugely enthusiastic partner.”


Event will show Sky’s not the limit


Local businesses have the opportunity to learn how they can utilise innovative, data-led marketing and advertising opportunities on Sky TV at an event being held at Derbyshire County Cricket Club on 1 May. The event is being hosted by full-


service marketing agency and Chamber strategic partner Purpose Media and will feature Kelly Diver from Sky TV. Kelly will demonstrate Sky’s new approach to TV advertising, which helps businesses benefit from the advertising impact of TV, while only paying for the adverts that are actually watched by their target markets. Kelly said: “Most business


‘With Sky AdSmart different ads can be shown to different households watching the same programme’


owners may think that Sky TV advertising is beyond their budget. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can advertise on national channels, but only to relevant audiences, while also not being charged for adverts that are skipped through.” Katrina Starkie, Marketing


Director at Purpose Media, added: “AdSmart is just one of many tools


available that use technology to get businesses in front of their target audiences. However, it is important to ensure the business is supported to develop a campaign message that will achieve the advertising goals so that money is not wasted on campaigns that haven’t worked.” This free event will be held from


8am-10am on 1 May and includes breakfast and networking.


To register, visit: bit.ly/PM_SKY. Katrina Starkie THE CHAMBER IS HONOURED BY THE SUPPORT OF ITS STRATEGIC PARTNERS AND PATRONS


business network April 2019


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