Feature


Apprenticeships, Skills & Training


equate to rigidity. The Level 4 Sales Apprenticeship can be tailored specifically as the need arises, even though most core competencies in Sales are common across roles and industry sectors. Training providers now need a greater degree of agility than ever before to support the needs of the employer.


The opportunity cost Businesses are often prone to short-termism and evidence of that is easy to find. Many companies worry about lost productivity costs and, in particular, lost sales. It seems few are considering the multiplicative power of a more able and stable sales team, which can improve conversion rates, lower the cost of sale, increase turnover and grow the customer base. Equipping the next generation of sales professionals requires investment from individual and employer alike; otherwise the old cycle in which only the strongest survive is perpetuated.


Where now? Change is inevitable. The learning marketplace in the UK has undergone a significant alteration. Budget holders across the country are considering whether training provisioned through hard-fought internal negotiation can now be funded through the levy. This


means that either more human capital development can be accessed or, the money can be diverted elsewhere in the business. Providers with specialist


expertise are enabling themselves to be the partner of choice in a market segment previously roped off and inaccessible. Employers frustrated by the low-quality people development delivered by some providers in the past now have exciting alternative choices. Return on investment now reigns


supreme. Business owners, who have now been forced to part with their hard-earned money to spend on apprentices are, rightfully so, wanting to know that the result of their financial investment will yield increased returns in productivity, revenue and staff retention as an absolute minimum. Apprenticeships training


providers now, more than ever need to be responsive to meet the individual needs of employer and learner simultaneously whilst assuring an underpinning theme of quality along the entire journey. The UK has a real chance to catch


up and even overtake some of our fiercest economic competitors by investing in a skills-focused future beyond the EU. Collectively, we need to grasp the opportunity with both hands. In times of change, the adaptable prevail.


‘Training providers now need a greater degree of agility than ever before to support the needs of the employer’


58 CHAMBERLINK February 2019


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