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Business News


Reaping Games’ financial rewards


The man charged with making a success of the Commonwealth Games believes Birmingham will win over the sceptics – but has described the task as “sleepless night stuff”. Games organising


committee chair John Crabtree says the onus is on Birmingham to raise its game. Among the biggest challenges are dispelling myths over funding and convincing citizens of the economic potential. Mr Crabtree said: “This is


real sleepless night stuff. There are a lot of questions I’ve been asked, for example, about the city of Birmingham’s ability to fund it. It would be absolutely disastrous if our citizens started to think that some of the services that have been withdrawn because of public sector cuts are going to pay for the Games. “That is not what is going to


happen but it is really important to get that story out there.” In terms of financial gain, Mr


Crabtree says past Games have generated a return of at least three to one for the host city. “All the data says that there


is a minimum return of three to one – for every £1 investment there is a £3 return. That’s money coming from all over the world – television and sponsorship rights, as well as Whitehall and Westminster money. We can make that return for the people of Birmingham.” The UK Government has


backed the Birmingham 2022 Commonwealth Games and will be meeting 75 per cent of the net cost of the Games. Birmingham City Council is


responsible for a 25 per cent ‘local’ contribution.


16 CHAMBERLINK February 2019


There may still be three-and-a-half years to go until the Commonwealth Games come to Birmingham but the starting pistol has already been fired for businesses across the region. The first in a series of Games procurement events set out details of contracts totalling £300m that will be up for grabs. In a special report, Chamberlink looks at the potential for West Midlands firms to cash in on the sporting extravaganza.


Businesses should join the race for contracts


By Dan Harrison


2022 Commonwealth Games – by seizing contracts worth up to £300m. Former Chamber president John


W


Crabtree, who is chairing the Birmingham 2022 Organising Committee, believes the multi-sport showpiece could have a transformation effect on firms across the region. He pointed to the success of


previous Games hosts in handing out lucrative contracts to local companies. Around 75 per cent of contracts


for the 2014 Games were secured by businesses in and around Glasgow. The success rate for local firms


rose to nearly 84 per cent on Australia’s Gold Coast four years later. Mr Crabtree said: “In Glasgow


the procurement contracts available from the Organising Committee were worth around £250m. The Gold Coast was nearer to £340m and well into the 80 per cents. If you look at the Gold Coast, it’s a fantastic place but it is not the industrial heartland that we are and they couldn’t supply all of those contracts. “We can - so I will be really fed


up if we’re not well into the 90 per cents for those


est Midlands businesses have been urged to go for gold ahead of the


‘Supply chain opportunities from the Games could have a transformational effect on our SMEs’


procurement contracts.” But it is not just ‘big-build’


contracts that will benefit the region’s businesses. Mr Crabtree says supply chain opportunities from the Games could have a transformational effect on our SMEs. He said: “Birmingham businesses


have to go and grab those contracts. The obvious things are premises and professional services but then you get into the mascot creative design, the Games family hotel, the design and manufacture of the baton relay, ticket service providers, the results, scoreboards and big screens – the list is endless.” The importance of the local


supply chain in delivering was reiterated by Games chief executive Ian Reid, at the inaugural Birmingham 2022 procurement event.


He told 500 delegates at the ICC:


“There will be some big international contractors coming in but they won’t have that understanding of the region, so that supply chain is critical.” The procurement event was


hosted by former Olympic triple jump champion Jonathan Edwards and panellists included Greater Birmingham Chambers of Commerce president Saqib Bhatti.


John Crabtree


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