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Editors’ Picks 1 ReST has introduced a


new standard in comfort


testing with its RISE diagnostic system. Designed for easy in- store demonstration, the system makes it easy for RSAs to match their customers to their ideal bed. RISE not only factors in the customer’s chosen comfort preferences and support needs, but actively adjusts in real time when they lay down on the bed— simulating different firmness and support levels. In addition to improving customer satisfaction and reducing return rates, the RISE was designed to help increase ticket averages as well. The system also allows retailers to customize the recommended results based on their store’s product assortment. And while some diagnostic stations can take up valuable space on the showroom floor, RISE incorporates the brand’s ReST Bed into the system: a high- end mattress that can be sold with a luxury price-tag.


5 Before developing its new Retail Edge marketing


3 PureCare is offering retailers a cohesive


Tencel-based product story with its new Tencel 5-sided mattress and pillow protectors as well as its PureCare Elements Tencel Lyocel sheets. The brand is intent on creating accessible solutions for consumers by introducing a new pillow collection and a new Deluxe Cotton sheet set in its value-focused Fabrictech brand collection. With the signature quality that comes with all of PureCare’s products, both new accessory collections offer retailers tremendous opportunities to gain new customers, increase sales tickets and provide the tools needed to create a safe and clean sleep environment.


program, Tempur Sealy invested in a two-year, in-depth market research study. Surveying over 15,000 consumers and reviewing more than 20 million data points, the company gathered valuable information about how complicated the mattress purchase journey can be—and why many shoppers do not complete it. Retail Edge was designed to help retailers deliver a more connected and personalized experience that closely aligns with how consumers shop and buy today. Understanding that the mattress conversation is happening in new places across multiple platforms, the program first provides retailers with a 360-degree health check— then offers comprehensive resources including RSA training, digital, in-store and product assortment solutions.


Publisher .............................Christopher Schriever chris@sleepretailer.com


Managing Editor ...............................Gretchen Kast gretchen@sleepretailer.com


Creative Director ........................... Elinor Van Dyck elinor@bluehousedc.com


Marketing Manager ........................ Elaina Hundley elaina@sleepretailer.com


Design & Print Firm ...............................Blue House bluehousedc.com


Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.


2 Gaining popularity among retailers, Brooklyn


Bedding has added several key wholesale accounts in recent months while launching a number of popular, niche sleep solutions under its private label arm. In order to meet increased demands for its products and streamline its manufacturing process, Brooklyn Bedding recently signed a lease to take over a 150,000-square- foot space. Enabling the brand to produce twice as many mattresses per day, the move not only expands the brand’s capabilities for its own brick and mortar locations and ecommerce business, but it makes Brooklyn Bedding an even stronger partner for its retailers.


4 More than 90 years after the flagship brand


was first introduced, Spring Air is debuting a completely redesigned Back Supporter line. The new seven-bed collection maintains the brand’s signature zoned support, delivering hip and shoulder comfort along with less partner disturbance, but now features a stylish new white- and charcoal-hued look. Additionally, the collection is the company’s first truly national line-up, with every licensee be producing it. This creates a greater sense of consistency across the brand to eliminate any confusion among consumers. With this reinvigorated Back Supporter line, Spring Air has breathed new life into a classic offering.


6 Sleep Retailer / Winter 2019


accessibility and targeting a broader range of consumers by rolling out several affordably priced adjustable base models. Geared toward the first-time power base buyers, the new line is designed to resonate with tech-savvy consumers that crave customization. The 2019 line starts at $499 and includes a variety of features such as advanced massage technology and a Bluetooth remote. Adding to the appeal, each promotional base in the collection can be shipped directly to the consumer’s home and offers infinite head and foot adjustability. Reverie’s new line-up proves that consumers don’t have to sacrifice quality or benefits for affordability.


6 Reverie is emphasizing


Sleep Retailer is published quarterly by Blue House Design, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2019. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House, 2168 Wisconsin Ave, NW, Washington, DC 20007. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at info@sleepretailer.com.


CIRCULATION NOTICE: Sleep Retailer will print 19,000 copies of Sleep Retailer. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.


Sleep Retailer: ISSN 2163-7571 sleepretailer.com


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