PureCare Launches Premium and Value-Based Product Collections

By Gretchen Kast PureCare is rounding out its premium and value based collections with a broad selec- tion of new pillows, sheets and protectors at the winter Las Vegas Market. These new sleep essentials will allow the company to offer retailers a one-stop, wellness-oriented shopping experience. First, PureCare is giving retailers the chance to build a cohesive Tencel-based product story into their offerings. The new Tencel 5-Sided mattress and pillow protectors feature wick- away moisture control for a breathable, cool- to-the-touch sleep surface. These protectors are also made with antimicrobial silver prod- uct protection and MiteTight seams, creating a physical barrier that protects against aller- gens, dust mites, mold, mildew and moisture. Additionally, the company will introduce its new PureCare Elements 100% Tencel Lyo- cel sheets. Retailing for $250 in queen, the sheets are woven with LF grade Tencel fi- bers—the optimal fiber grade for linens—and feature all of PureCare’s signature Fit, Feel and Finish features. “Customers love to mix and match our

technical textile-infused sleep essentials to create a sleep environment that is ideal for their sleep needs,” explained CMO Sean Bergman. “The refreshing and incredibly soft feel of our new Tencel protectors and 100%

Tencel premium sheets are ideal comfort lay- ers to pair with our Celliant recovery or FRíO cooling technical textiles.” PureCare is also introducing several new products in its value-focused Fabrictech brand collection. The new Fabrictech pillow collection features a range of comfort and construction options that will retail from $30 to $70. The five-piece line includes two dif- ferent cooling pillow options, a bamboo mem- ory foam puff pillow and a sculpted memory foam puff pillow that is ideal for side and back sleepers. The final addition to the col- lection is the SoftCell Lite, a simplified take on PureCare’s successful SoftCell pillow with a two-in-one, reversible design and signature chambered top construction. The company is rounding out its Fabrictech collection with a new 100% Deluxe Cotton Sheet set that will retail for $130. “We are constantly evaluating our prod-

uct collections to ensure that we offer a full range of premium and value-based prod- ucts to our retailers,” commented COO Jeff Bergman. “Our manufacturing connections and capabilities are unmatched and allow us to develop custom products and programs for our retailers. PureCare truly is the one- stop shop for excellent quality products in all price ranges.” Visit

“Our manufacturing connections and capabilities are unmatched and allow us to develop custom products and programs for our retailers.”

20 Sleep Retailer / Winter 2019

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