King Koil Introduces New Hybrid And Hand-Tufted Mattress Collections

By Gretchen Kast King Koil is heading to the winter Las Vegas Market with two new mattress line-ups, each targeting specific consumer demographics and needs. The company’s MHybrid Col- lection and Intimate Collection both feature quality foams, advanced support systems and fashion-forward styling.

Bolstering its assortment of hybrid beds,

King Koil’s new MHybrid Collection features four mattress models that will retail for $1,699 to $2,799 in queen. These new mattresses combine gel-infused memory foams with a foam-encased, individually wrapped coil sys- tem to deliver a sleeping surface that is softer than a traditional innerspring mattress. “The MHybrid is aimed squarely at con- sumers who aren’t interested in a firm mat-

tress. This combination of luxurious foams helps create a softer surface that hugs the body while providing proper support,” said David Binke, chief executive officer of King Koil. “And the addition of gel or copper in the foam helps move heat away from the body and keeps the sleeping surface cool.” The new collection will have a stylish feel on the retail floor thanks to its contemporary mattress ticking and top-of-bed presentation. “The fashion-forward look sends a message to the retail sales associate and the consum- ers that there’s something a little different about these beds,” Binke continued. “It makes them stand out in the sea of sameness on the sales floor.”

In addition to the MHybrid, King Koil will also debut its new hand-tufted Intimate Col- lection at the winter market. Representing a

“new level of luxury for King Koil,” this line-up was designed to target the upper-end bed- ding market—with a price point that ranges from $2,499 to $4,999 in queen. The mat- tresses feature a variety of high-end perfor- mance foams and natural filling materials that are blended with the company’s proprietary coil system and a layer of micro-coils for added comfort and support. The hand-tufting adds to the collection’s aspirational appeal, as it is commonly found on mattresses retail- ing for thousands of dollars more. The propri- etary Perfect Contour Reaction coil system, which consists of more than 1,000 encased coils, is enhanced with a layer of micro-coils to provide individualized support for sleepers of all shapes and sizes. Visit

Therapedic Debuts Five New Bed-In-A-Box Systems

By Gretchen Kast Therapedic International is making a state- ment about its vision for the future with the introduction of five new bed-in-a-box models at the winter Las Vegas Market. Understand- ing that the bed-in-a-box category’s percent- age of the market share has grown steadily in recent years, the company has developed its most innovative boxed beds yet. As part of this new product launch, Ther- apedic is unveiling Whisperbed. This collec- tion includes three feature-rich, promotional- ly-priced hybrid bed-in-a-box sleep systems, made with a coil system from Leggett & Platt. Based on the strong reception to its recent

launch of the American Glory family of mat- tresses, Therapedic will also show two new

32 Sleep Retailer / Winter 2019

opening priced bed-in-a-box systems in that collection. The new additions are set to re- tail at $599 and $699. As with all of Ther- apedic’s offerings, the American Glory line offers a strong story of quality and value—and with the new introductions, the line now of- fers retail pricing from $599 to $1,199. “The future of the mattress business will be delivered to both retailers and consumers in a box,” said Gerry Borreggine, Therapedic In- ternational’s president/CEO. “We feel that with the features, values and price-performance ra- tios that Whisperbed and the new American Glory sleep systems offer, we will not only play a part in that future, we will help shape it.” During market, Therapedic will also round out these introductions with a three-model latex

PureTouch collection, two new hybrid offerings, four Tommy Bahama beds, two i-Flex quilts and three heavy-duty TheraLuxe HD mattresses. Visit

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