MATTRESS


Tempur-Pedic Introduces Next Generation TEMPUR-Breeze Mattress


By Elaina Hundley With a focus on delivering a cooler sleep, Tempur-Pedic’s original TEMPUR-Breeze mattress line mitigated heat accumulation in the sleep environment to help consumers avoid sleeping hot. In its latest generation of Breeze mattresses, the brand seeks to up the ante by delivering all-night cooling that will help ensure consumers fall asleep faster, stay asleep longer and wake up more refreshed. Redesigned from cover to core, the new


TEMPUR-breeze line-up features integrated cooling systems, the SMARTCLIMATE dual cover system, PureCool+ technology, TEM- PUR-CM+ comfort plus a ventilated TEM- PUR-APR material support layer. Featured in the new line-up are the LUX- Ebreeze and PRObreeze series. The LUX- Ebreeze comes in a 13-inch profile with a 4x integrated cooling system. Retailing at $4,499, this series sleeps up to eight de- grees cooler than the brand’s ProAdapt mat- tress. This model is available in soft and firm.


Retailing at $3,799, the PRObreeze series comes in a 12-inch profile. Offering medium and medium hybrid firmness levels, the Pro- breeze series has a 3x integrated cooling system that allows it to sleep three degrees cooler than the ProAdapt mattress. Finally, Tempur-Pedic developed an accom- panying Breeze pillow collection to help retail- ers step up their sales tickets. Offering similar cooling benefits to the new TEMPUR-Breeze


mattress line-up, the pillows in the collection include a dual cool core and patented dual-sid- ed gel on their interiors. Finished with the cool- to-the-touch and washable SMARTCLIMATE cover on the exterior, the pillows in the line-up include a ProLo and ProHi version in queen and king size and a neck pillow version in a standard size. The pillows in the breeze collec- tion range in retail price from $199 to $249. Visit tempur-pedic.com


Natura Delivers Natural Components And Healthier Sleep With New Line-Up


By Gretchen Kast Natura World will unveil a re-merchandised 12-mattress line-up as the brand celebrates its return to the Las Vegas Market after a three year absence. The new line features three col- lections that include hybrid models, all-latex models and “Renew” models that combine latex and soy-based foams. “The Natura brand continues to focus on natural and environmentally-friendly compo- nents, allowing retail sales associates to steer the conversation toward healthy sleep and away from price,” said Rebecca Gray, senior vice president of sales and marketing at Blue Bell Mattress, which holds the license to produce Natura in the U.S. “Every sleep set is designed


30 Sleep Retailer / Winter 2019


so the consumer will fall asleep faster and get a deeper, healthier sleep.” The six hybrid models, which retail from


$1,299 to $1,999 in queen, make up the Na- tura Spring Collection. The mattress features an encased coil system cushioned with layers of Talalay and Dunlop latex to relieve pressure points, and is topped with over two pounds of pure Joma wool in the quilting. The Natura Re- new Collection consists of three models that also have over two pounds of pure Joma wool in the quilting, but the core is a blend of Talalay and Dunlop latex and soy-based foams. This collection will also retail from $1,399 to $1,799. The Natura Latex Collection features three models that will retail from $1,999


to $2,999. Each mattress has an all-nat- ural latex core topped with plush layers of Talalay and Dunlop latex—a design that helps improve circulation and pressure point relief—and over four pounds of Joma wool in the quilting. Like all 12 new mattress models, this collection also uses certified or- ganic cotton covers that are free from harm- ful chemicals.


“Our new designs take the ‘healthy sleep’ story to the next level and provide significant margin opportunities for our dealers,” said Ralph Rossdeutscher, president of Natura World. “We’re excited to be a part of the mattress in- dustry’s most important trade show.” Visit bluebellmattress.com


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