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MATTRESS


Spring Air Debuts Redesigned Back Supporter Collection By Christopher Schriever


Spring Air International will unveil a com- pletely redesigned Back Supporter line at the winter Las Vegas Market. As the company’s flagship brand, the collection’s update el- evates it to its spot of honor in Spring Air’s product portfolio. “Our Back Supporter product is inherently special to the Spring Air family of licensees and to our consumers,” said Nick Bates, presi- dent of Spring Air. “We and our licensing part- ners are committed to making this collection special and maintaining its appeal on retail floors. To do that, our entire network is com- mitted to the product specifications for the brand’s relaunch.”


Designed to retail from $799 to $1,499 in queen, the new seven-bed collection will fea- ture Back Supporter’s signature zoned support for hip and shoulder comfort and less partner disturbance. Each model is available in firm and plush comfort levels and sports a fresh, up- dated look with three top fabrics and two bor- der fabrics in white, gray and charcoal hues. Spring Air’s product development com- mittee—which is made up of representatives from licensees—worked together to design the new collection. This new offering will mark the first time the company has rolled out a consistent product lineup throughout its licensee network. Visit springair.com


“We and our licensing partners are committed to making this collection special and maintaining its appeal on retail floors.”


Corsicana Launches New Bed-In-A-Box Brand


By Christopher Schriever Offering brick-and-mortar stores another way to go head-to-head with online retailers, Corsicana Mattress will introduce the Early Bird brand at the winter Las Vegas Market. The new line features five foam and hybrid mattresses that will be sold both online and through its retail partners for $599 to $799 in queen. While new mattresses will be roll-packed


and shipped in a box similar to other di- rect-to-consumer bedding brands, Corsi- cana will enhance Early Bird sales through partnerships with independent retailers who will stock the product for consumer pick up


or delivery to their home. The first of these partnerships will be operational in Febru- ary—while the branded website will go live in March to help drive consumers to Corsicana’s retailers across the country. With the new pro- gram, consumers will be able to access the Early Bird website either directly or through a link on a retailer’s domain. Once the order is placed, it will be fulfilled by the local retailer, who will receive all the customer data. “Many of our retail partners want a stron- ger competitive brand in their arsenal to com- pete with online-only brands. Early Bird is that solution,” said Gary Gray, digital general man- ager of Corsicana Mattress. “It is competitive-


“Many of our retail partners want a stronger competitive brand in their arsenal to compete with online-only brands. Early Bird is that solution.”


ly priced, has great design and quality, and is handcrafted in America.” Visit corsicanamattress.com


36 Sleep Retailer / Winter 2019


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