Danican Highlights Extensive, Flexible Private Label Program By Gretchen Kast

Danican is spotlighting its ever-expanding private label programs at the winter Las Ve- gas Market. The company has also created a “Guide To Private Label” and developed new messaging and tools to “bring private label programs to life.”

“Our goal is to make private label programs go smoothly for our customers,” explained Thomas Frismodt, Danican’s CEO. “We man- age the product development, manufacturing, quality assurance and the logistics involved in bringing any kind of mattress and bedding ac- cessories branding program to life. Our core focus is working together with our clients as a team to build their private label programs. It is

important to know that bringing private label to life is not an after-thought or side venture for us. We work for our clients—to complete our clients, not compete with our clients.” Danican delivers flexibility in quality, value and price point with its private label product offerings. It also offers the choice of com- plete container loads, “mix and match” pro- grams and its exclusive “less than container load” (“LCL”) program.

As part of its private label marketing ini- tiative, Danican will also introduce new pack- aging options including colored boxes and sheet-set packaging to enhance shipping, handling and branding messages. At the winter market, Danican will debut a wide range of new products that feature con-

temporary fashion styles and unique tech- nologies. The company’s pillows, protectors, duvets, mattress pads and sheet sets will be available with Bamboo rayon, Tencel or Lyo- cell—in addition to moisture-wicking natural fills, cooling phase-change materials and col- or-change technologies. Visit

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