NATCHEZ ON THE WATERFRONT


Young lady testing a powered paddle board in a water tank at a boat show.


the event, even though it has been on their calendar for months. Trying to define who one is trying to


With respect to whom do they publicie the event with, the answer is usually their mailing lists of mostly present and past boat-owners, as


well as a short list of prospects, general media, social media and, in rare cases, TV. When they do publicise it, this is generally a week or so before


reach and planning the event so that the target market would be interested in it should go hand in hand. Coupling that with a multi-faceted approach of a series of events staggered to promote continued and building interest is a good recipe for keeping current customers and attracting new ones, both on a short and long-term basis. Equally important is reaching out to neighbours and others in the community, as well as local businesses and officials, providing a link to have them feel they are an important part of the facility network. Every facility will need approvals for something on a continuing basis. Reaching out to neighbours and the community when you are not asking for anything helps break down perceptions of aloofness or not caring and can forge valuable relationships and even friendships.


The types of events are only


constrained by one’s imagination. They can run the gamut from the simplistic to the most elaborate. Having a Customer/Community


Appreciation Day is a great way to say thank you for being a customer, as well as to bring in potential new customers as well as neighbours. You might be surprised to learn just how far some people will drive to get a free hamburger or hot dog. It helps build a facility’s social network within the customer group and also with the community. You can never underestimate what


better community involvement can lead to. For example, the US-based Marina Dock Age magazine places a significant emphasis on community involvement at various levels when choosing its two ‘Marina of the Year’ winners each year. In planning and holding an event,


part of the approach has to be keeping it fresh, interesting and stimulating, but more often than not, the events seem to be more of the same, with little change from prior years or what others are doing.


EYEBR 19OW


Martini Marinas floating pontoons. The best, from all points of the compass.


SWITZERLAND CROATIA GREECE


NETHERLANDS/BELGIUM ROMANIA


T. +41 91 9945545 T. +385 01 6530040 T. +30 23 10692899 T. +31 6 46140603 T. +40 341 482664


info@interbox.ch stp@stp-croatia.com makis@zaggas-group.gr info@aquamore.info office@opalconstruct.ro


Martini Alfredo S.p.A.


Via Centro Industriale Europeo, 43 P.O. Box 30 - 22078 Turate (CO) - Italy Tel +39 02 963941 - Fax +39 02 9682613 marinas.export@martinialfredo.it www.martinialfredo.it


DECEMBER 2018 • MARINA INDUSTRY


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36