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PROJECT REPORT: RETAIL BUILDINGS


45


made to feel they are part of the brand. The new building’s cafe, shop and lounge allow for such comfort, and help customers to relax, which, in theory, generates sales. The project consists of three functional elements: new car display, used car display, and a workshop. These functions are set out in two blocks, their different natures signalled visually through the use of varying building heights and the materials used. Overall the building covers 7,000 m2 with roof top parking space of 1,400 m2


, along .


Internally, at ground floor level, the showroom block consists of a reception, as well as the cafe, shop, lounge, and a service reception, all of which combine to create the comforting experience which sums up the client’s customer service goals. There is a direct link to the customer elements of after-sales and service at this level with the back of house service functions. The first floor level of the showroom block is accessible to customers via escalators, and contains the main body of new car display, Audi Sport, sales areas, and the customer lounge areas. There is a direct link on this floor to the used car presentation areas.


The third floor of this block is set back to form a mezzanine overlooking the double height showroom, which, according to Mac Dermott, “offers views to the Dublin


ADF DECEMBER 2018


Mountains and across Dublin Bay.” The workshop/used car block is housed in a rectangular block, interlinked with the showroom block. Mac Dermott explains further how this works in practice: “Along the west elevation, the service workshop element is conceived as the base to the oversailing element of used car floors.” These are clad in flat architectural wall panels, with horizontal aluminium louvers to the vehicle display area.


The east side of this block is dominated by vehicular ramps, overclad in vertically jointed cladding panels. This cladding conceals the ramps, which are set at varying gradients, and hides their structure. On the ground level of this section is an 18-bay service workshop, with ancillary parts storage and offices. There is direct access at this level to the ground floor showroom building.


Above this level are two floors for Audi Approved Plus used car presentation, and above that, rooftop parking.


Sustainability The new Audi Centre showroom is reportedly Ireland’s greenest, with several low-energy solutions included its envelope, as well as a wide range of enhanced service systems aimed at reducing energy consumption.


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