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PROJECT REPORT: RETAIL BUILDINGS


Dublin. Winning the 2018 Irish Construction Industry ‘Retail Project of the Year,’ the project’s designers have utilised glass and a chromatic colour scheme to create a striking building with dynamic geometry.


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The new state-of-the-art facility has been custom built as a multi-storey terminal, replacing the former facility on the 20,000 m2


site on Bracken Road. A €20m project for Audi Centre, Ireland’s


leading Audi dealer, the project was designed by EMD Architects, a long established, Dublin practice. A close knit group of six, all the practice’s projects so far have been in Ireland. Appointed as Master Architects for Audi Ireland, they have designed recent Terminal projects (Terminal is the car maker’s international facility design concept) for Audi Athlone, Cork, Galway, Naas and Wexford. The client for the Sandyford site was Charles Hurst Dublin, a subsidiary of Lookers PLC, a group which sells vehicles through the UK and Ireland. EMD worked closely with Audi Centre Staff and the Lookers Property Team on all aspects of site selection, concept, building design and local authority consent, as well as the delivery of the project.


Collen Construction, established in 1810, undertook the build as the main contractor. According to Mac Dermott of EMD architects, “they are one of Ireland’s leading building contractors,” with offices in Dublin, Cork, Germany and Sweden. The company has worked closely with the team at Lookers to deliver the project in 11 months.


The brief


EMD is no stranger to this kind of project, specialising in the delivery of automotive solutions, and having previously worked with Audi, Fiat, Ford, Mazda, Mercedes- Benz, Nissan, Peugeot, Renault, SEAT, Skoda, Toyota and Volkswagen. In 2009, Charles Hurst Dublin was appointed by Audi Ireland as its long-term franchise dealership partner in south Dublin, following a review of the retailer network nationally. As a result, operations commenced from temporary premises in Ballsbridge, Dublin.


The new scheme proposed the demolition of an existing commercial building and the construction of the new facility. The building itself comprises both a two-storey motor showroom, as well as a three-storey


ADF DECEMBER 2018


udi’s largest retail and after-sales service centre in Ireland has been constructed, in Sandyford, south of


43


building to facilitate other elements such as parking, service and storage.


Phillip Mac Dermott explains further:


“To continue to operate in the longer term, a new facility was required to meet the brand requirements of Audi Ireland and Audi AG in Germany.


“The long-term requirements were developed as a result of a study by Audi AG, setting standards for brand exclusive facilities, as well as sales and services.” The intention of Audi Ireland was for a single operator to represent the brand in both north and south Dublin, with the latter being located on the site in Sandyford. The south Dublin location had to be of sufficient capacity to display 22 new passenger cars internally, along with 18 service work-bays, and ancillary areas for customer parking, used car display, car storage and valet areas. Audi is a premium brand, and so the building needed to reflect this. The facility had to be relevant to its audience, and a


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FOLLOWING THE CONCEPT


EMD Architects have designed Audi Terminal projects in Ireland at Athlone, Cork, Galway, Nass and Wexford


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