Business Banking & Finance


Feature ‘Crowdfunding


platforms, such as Kickstarter, Patreon and GoFundMe, are increasingly appealing’


payback terms are determined by online platforms, and the lenders will take a small percentage of the funds. Crowdfunding platforms, such as


Kickstarter, Patreon and GoFundMe, are increasingly appealing as they are simple to use. Among the hundreds of online crowdfunding platforms, you can find a number of different types of investment. Debt investment is popular for


businesses and can be referred to as ‘peer-to-peer’ lending where loans are paid back at a pre-agreed rate of interest over time. Debt crowdfunding can be particularly competitive because of its popularity and easily predicted returns.


Consumers are looking for more control over their finances


Businesses are also leaning


towards reward investments when crowdfunding. This is where


investors provide the funding for a business based solely on future profit, i.e. there is no current asset associated with the financial investment. Equity investments are also used


when crowdfunding, in which investors will trade cash in exchange for a share in the business. If you are looking to run a


crowdfunding campaign you will need to provide as much information as possible, as you will be digitally pitching multiple investors at once. Campaign promotion is essential for success in crowdfunding. The best way to reap the crowdfunding benefits is to build a network of potential investors using advertising, including use of all social media platforms.


November 2018 CHAMBERLINK 51


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76