Lichfield & Tamworth Lichfield & Tamworth Chamber Patrons


Contact: Chris Brewerton T: 077534 53624


Social media campaign to boost city High Street


Lichfield has launched a new campaign to boost its High Street by embracing social media. The city has been picked as one of a number


Star turn: Last year’s winners and sponsors New categories give


awards a shake-up Four new awards categories have been launched for the third annual Sutton Coldfield, Lichfield and Tamworth Chambers of Commerce dinner and awards. The event is returning to the world-renowned


Belfry Hotel & Resort on 25 January, 2019, with a shake-up of the awards categories. There will be four main awards this time


around. They are: Sutton Coldfield Large Business of the Year; Sutton Coldfield Small Business of the Year; Lichfield & Tamworth Large Business of the Year; and Lichfield & Tamworth Small Business of the Year. In addition, Sutton Coldfield Chamber president


Katie Hale and Lichfield & Tamworth Chamber president James Blackman will each present a President’s Award for their respective Chamber. Chamber chief operating officer Russell Jeans


said: “The increased scope of the awards demonstrates genuine growth in the Chamber’s presence in helping businesses in Sutton Coldfield and Lichfield and Tamworth grow and celebrate their success.” To enter your business for one of the 2019


awards, download an application form from www.greatbirminghamchambers.com and send it to 2019awards@birmingham-chamber.com. The deadline for entries is 5pm on Friday 23 November.


To find out more about sponsorship opportunities call 0121 607 1824 or email sponsor@birmingham-chamber.com


Future Faces for free


Young business professionals across Tamworth and Lichfield District have been offered a free 12-month membership to Future Faces Chamber of Commerce. Tamworth Borough Council and Lichfield


District Council have joined forces with the young professional division of the Greater Birmingham Chamber of Commerce to sponsor 12 places across the two authorities. The collaboration was initiated by the Lichfield


and Tamworth Chamber committee and its president, James Blackman, and the one-year membership includes a minimum of two events per month, a social programme and a professional development workshop, led by business leaders from across a mix of sectors.


44 CHAMBERLINK November 2018 Events building for Arboretum


An £8.1m events building has opened at the National Memorial Arboretum at Alrewas. The new events space, named Aspects, offers


views across the Arboretum’s 150 acre site, modern amenities and catering facilities capable of providing banquets for up to 300 people.


To celebrate the opening of the building, the


Arboretum hosted a launch event Aspects received funding from The Royal


British Legion, the government, The Veolia Environmental Trust and the Greater Birmingham and Solihull Local Enterprise Partnership.


of locations across the country to take part in a pilot project, which aims to raise the profile of local retailers via the online world. Businesses around the city play their part by


taking photos of their products and services and posting them to Facebook, Twitter or Instagram alongside the hashtags #WDYT and #LICHFIELD The scheme – backed by Lichfield Business


Improvement District (BID) and Stoke and Staffordshire Growth Hub – has already seen the city shoot up the ‘digital noise’ charts, due to the growth in its postings on outlets such as Facebook, Twitter or Instagram.


‘Let’s be clear, our city centre is not dying – it is evolving’


Previously, Lichfield was only rated at 174 in


the country for this, but has now jumped up to number 22. This is down to the efforts of a dedicated


team which ensures the posts are seen by a wider audience – which has now helped increase the city's digital output. In addition, a support day has been held


where retailers were given advice and help to open Facebook, Twitter and Instagram accounts so they can get on board the campaign. Businesses gain help and support to get on


various social media channels and receive weekly reports that show how well they are doing and the impact of their uploads.


David Tomalin: Social media is an ‘exciting opportunity’


BID chairman Paul Maddox said: “Our


businesses know that the traditional High Street has changed and is continuing to change – burying your head in the sand is not an option if you want to survive. “ “Let’s be clear, our city centre is not dying – it


is evolving. Lichfield needs to be forward thinking to take advantage of that change. We want people who search and socialise online to see what this city, its retailers and its services, has to offer and choose Lichfield as their preferred destination to shop, eat and enjoy.” Lichfield BID manager David Tomalin added:


“This is such an exciting opportunity for businesses to explore the world of social media, develop new audiences for their products and services and step in to the on-line world.”


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