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BUSINESS CRIME & PROTECTION


FEATURE


GDPR


We can all imagine how it must feel to be a lottery winner checking emails the day after a publicised win. Lots of emails from “great mates” you haven’t heard from in years who “just want to get back in touch to see how you’re doing”. Except these days, they're not emails from friends. These


are mostly unsolicited emails from any company you might have enquired about over the past ten years. And while there may be, as the Information Commissioner’s Office (ICO) puts it, “legitimate interest” in keeping your details on file, now there really does need to be a compelling reason, among other criteria. Is this the death of spam? One can only hope.


Nevertheless, companies are putting GDPR very much front of mind. And with horror stories of examples being made with huge fines by the ICO, compliance is everything. Information security is a thing, yes. But no more than


- why your greatest threat may be on the payroll


By Jim Shields (pictured), author and Founder of Twist & Shout Media (UK)


would sensibly be expected in a firm that stores customer data. Even if you have got an internal IT department (and even be one of the lucky few with a data security person), you might still be missing the greatest resource available to help you do the right thing; your employees. All the firewalls and encryption in the world can’t protect


you from ignorance. When people are simply too busy to engage, they make a mistake. They click on that link, they copy and backup databases (these are still the crown jewels of any marketing-led organisation) and lose smartphones with access to customers' personal data as standard. We can train compliance. But who on earth wants to be


taught to comply? For real behavioural change, we need to engage. We need people throughout the company to see that this is not just a compliance issue - but that it makes sense personally and professionally.


business network June 2018 39


‘You might still be missing the greatest resource available to help you do the right thing; your employees”


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