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DEALS, MERGERS AND PARTNERSHIPS


Jason Nesbitt and Sophie Hainsworth


LoyalFree brings boost to Leicester


Two young entrepreneurs from Leicester have launched an exciting new partnership designed to boost high street footfall in their home city. Jason Nesbitt and Sophie


Hainsworth – founders of multi- award-winning phone app LoyalFree – have teamed up with BID Leicester following a successful 18 months. The duo founded LoyalFree


two years ago with the intention of boosting business for shops across the UK. Following a period of significant growth, in particular with partners Loughborough BID and Harborough District Council, the two have joined forces with BID Leicester to support the city where they grew up. The partnership follows


significant achievements for LoyalFree in Leicester, including Sophie’s finalist status at the Leicester Mercury Women in Business Awards and the FSB Woman Who Awards. LoyalFree, which is entirely


self-funded, is a digital loyalty scheme which helps businesses attract new customers via a profile showcasing their offers, reviews, images and more. It pulls together all the vital information for an area, allowing users to benefit from using just one app for the whole of the UK. The new partnership means


BID levy-paying businesses will gain from advertising, customer insights and social media support. A local guide will also help visitors while an events section will showcase activities in the city. Gary Rowntree, BID


Leicester Chair Manager, said: “This partnership gives BID Leicester the opportunity to increase footfall and encourage shopping locally in the area. We are looking forward to the benefits it will bring to the city.”


22 business network June 2018


Brett Critchley (centre-left) with the new members of the PKF team


Creative agency acquired by PKF Cooper Parry


Chamber patron PKF Cooper Parry has acquired Sync Interactive, a creative agency based in the West Midlands, specialising in mobile and business apps. The deal, for an undisclosed


figure, will expand PKF Cooper Parry’s business offering, giving its clients even more cutting-edge ways to grow their business through technology. It gives both businesses a platform for growth nationally and worldwide. It also opens new markets, promises more jobs and further investment in the future.


‘PKF Cooper Parry is the fastest-growing accountancy business in the UK’


The Sync Interactive team will


form part of PKF Cooper Parry IT, the fast-growing technology department within PKF Cooper Parry. In the past three years, the technology business has grown its turnover from £1.5m to almost £8m, going from employing 18 people to almost 70. PKF Cooper Parry is the fastest-


growing accountancy business in the UK. It offers an array of business services, including tax,


service charge and transaction services. Brett Critchley, Partner at PKF


Cooper Parry, said: “It was always on our roadmap to acquire a mobile app business to complement our current offering. Having met with many different companies, Sync was by far the standout business. That’s not just because of the amazing work that its done, it also has such an awesome team.”


Health and safety partnership


Health and safety specialists Harrier UK and Cobb Associates have finalised a strategic partnership that will create an alliance both hope will be a vanguard of the events industry. Chamber member Harrier UK, a


Derbyshire-based health and safety consultancy, was formed in 2010 by Andy Smith, and specialises in three distinct areas – health and safety for large-scale events, health and safety management for SMEs and specialist training. In 2015 Harrier was heavily


involved in delivering health, safety and crowd management expertise for the first European Games held in Baku, Azerbaijan. Consequently, Harrier was jointly awarded an International Safety Award by the British Safety Council in 2016. In 2016 alone, Harrier was integral in providing health and safety for almost 250,000 people at various


Over the past 10 years, Cobb


Associates has provided event management and event safety consultancy for projects including corporate events, music festivals, air shows and product launches. Principal consultant James Cobb


will become Harrier’s Innovation and Technology Director and remain active within the events industry. Harrier MD Andy Smith said: “At


Andy Smith


events across the UK. The Harrier team enjoyed a


successful 2017, working at large music concerts at both Wembley and Twickenham stadiums and the Nottingham and Leicester Carnivals. Andy has also taken his expertise worldwide, including working at last season’s Abu Dhabi Grand Prix.


Harrier UK, we pride ourselves on providing effective health and safety expertise across a number of sectors. By drawing on James’s expertise, we’ve taken Harrier to the next level. “The partnership has opened the


door to new opportunities and has allowed us to incorporate new services for our customers. We also feel the union will enable both companies to make the most of their specialisms and offer a unified and comprehensive service.”


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