Hot Tub & Swim Spa Scene NEWS
Hydropool Put On Formidable Ideal Home Show
Testing the waters and setting the trends for the 2018 season, Hydropool put on its usual formidable display at this year’s Ideal Home Exhibition.
The Hydropool UK events team, with showrooms in Felbridge,
West Sussex and Portsmouth, work in the region of 40,000 prospects around the event as well as visitors to the show at its new London Olympia home. “We use the London Boat Show in January as a guinea pig for the Ideal Home Exhibition,” revealed Hydropool UK’s Jonathan Bunn. “We test the market, try out new models, new colours and new cabinet combinations; gauging the positive and negative reactions to our advantage,” he continued.
“Everything was white for a while but we are seeing colour sneak back in,” Jonathan remarked. “We have reintroduced a lot of the marblite colours and finishes along with a new quartz that is selling well.
COLOUR CODING
“Our new ‘sky blue’ is almost going back to the ‘summer sapphire’ of 15 years ago with ‘black opal’ proving popular. It is as though the market has almost gone full circle,” he remarked. Carefully selected for their varying price points, Hydropool also had four Lay-z-boys on display this year and their biggest ever investment in swim spas with four models on show. “Every single year we are at around 40 to 50 swim spas to be sold at this show,” said Jonathan. “Judging by the VIP consultations we have booked, we anticipate swim spa sales will be significantly higher than we have seen in previous seasons.” Hydropool models on display included some tried and trusted best sellers but also the new 970 and 790 models. “They are two flagship spas that have been completely re-engineered with everything that Hydropool does best,” enthused Lloyd Burden, Vice President International Sales of Hydropool Inc.
ABOVE: Jonathan Bunn and Lloyd Burden, right, pictured at this year’s Ideal Home Show.
One of the special promotions at the event was the Hot Tub Resort, a combination of a high quality Hydropool hot tub in a custom-made pavilion, made by Crown Pavilions especially for Hydropool dealers in the UK and across Europe. Made from high-end cedar wood with inter-changeable louvre
openings, a bar, and doors, the Resort comes in a choice of finishes on seated cushion areas, a wall-mounted television screen and Perspex roof.
“Hydropool is a destination visit at Ideal Home,” Lloyd pointed out. “The show is a good barometer of what people are thinking and what they are buying,” he added.
“The market as a whole is seeing on-line sales down by 30 per cent,” Lloyd said. “This is part of the industry maturing, combined with the failure of certain on-line businesses and wariness of consumers who want the reassurance of buying from companies with tangible roots such as showroom,” he added. “People want to look, feel and touch before they commit.”
ABOVE: Hydropool staffed a reception desk to welcome pre-booked prospects and show visitors to its stand.
ABOVE: Hydropool’s vast stand covered 256m2 consumer show.
as one of the main exhibitors at the popular
Hot Tub & Swim Spa Scene NEWS 7
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