Swimming Pool Scene SPATEX REVIEW
OVERSEAS VISITOR BREAKDOWN Europe
North America Africa Asia
90 visitors from 16 countries 6 visitors from 2 countries 1 visitor from 1 country
8 visitors from 4 countries Total: 105
*Figs supplied by SPATEX
everywhere else we sell through our partner network. “At SPATEX, however, we get a mixture of end-users and installers visiting us to find out about our extensive range of custom-built pools – and especially our monopools, which are our speciality.” OASE, the Belgian manufacturer of automatic pool covers, was celebrating its 50th anniversary at the show. “The UK market is extremely important to us,” commented Oase owner Frederic Claeys. “These is a lot of money in the south of England especially, and people love investing in pools, so SPATEX is an essential show for us to attend. It gives us a great opportunity to meet and network with existing and potential pool building partners.”
COOL BLUES
Certikin maximised the potential of its usual big presence at SPATEX, and this year the company was promoting two very different products: the blue connect smart pool analyser and Tielemann moving floors.
“It can sometimes take a few years for new products to have an impact, but these two have had a really positive response right from the start,” explained Catherine Saunders.
Blue connect is a nifty little device about the size of a small
pumps or other equipment,” said the company’s General Manager Dyfed Thompson-Smith. “Do people want to touch a pump? Probably not!”
Instead the company promoted its 2018 catalogue digitally and in hard print form with a strong team presence on the stand. “For us, it’s all about talking to people, be they existing customers, potential customers and even ex-customers. We want to answer their questions and, if they need any product information, we can provide it at the stand.”
Prominent, the metering technology and water treatment and disinfection specialist, was promoting two new control systems, for opposite ends of the market. The Hydro Touch, from newly-acquired French company Syclope, is a budget control panel for private pools. Monitoring and controlling pH/ORP and temperature, the Hydro Touch has an overdosing alarm and provides self-diagnosis of electrodes, amongst other useful features.
FAST BUT NOT FURIOUS
Already enjoying marketing-leading status with its top selling slatted covers and now with it Glide safety cover system, Ocea enjoyed a runaway success at this year’s SPATEX with its counter-current division.
Designed and built in Germany, the award-winning Hydrostar is available for new build pools while the Under Current, powered by Hydrostar, is available as a retro-fit. Both systems offer unrivalled technical specifications and flow controls. “With the potential for pool building companies to quote for a smaller pool, the Hydrostar gives that added edge of aquatic workouts in a comparatively small space,” explains Ocea UK’s Alan Thorne.
ABOVE: Many exhibitors, like Designworks, went the extra mile with their stand presence.
thermos flask. It simply floats in the pool, monitoring temperature, pH, disinfectant levels and water conductivity 24/7 and reports back via an app. Tielemann’s floating floors turn pools into multi-functional spaces. While the floor is submerged the pool can be used at any depth required; when raised to the surface, the pool is out of sight and the deck can be used as extra floor space for entertaining. Both part of the giant Spanish Fluidra Group, Certikin’s sister
company, AstralPool UK took a minimalist approach to the show with no products on its stand. “We didn’t see the point of displaying
ABOVE: Ocea’s counter current systems were a runaway success at this year’s SPATEX.
Swimming Pool Scene SPATEX REVIEW 51
“For existing pools, the Under Current is a bolt on option that is a very saleable option for existing clients,” he added. “Both options are unrivalled currently and are available on a very quick order to run around,” he continued. “Because they have so many plus points for the market, I was not amazed by the response they received at SPATEX, but perhaps pleasantly surprised by the numbers we were literally selling off the stand.” Ocea UK Tel: 01993 707 910
www.oceacovers.co.uk
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