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Te capability to not only track drivers, but to communicate with them is creating the demand that pdvWireless caters to. Te company’s technology platform provides “push-to-talk” two-way radio technology for school districts like the LoveJoy Indepen- dent School District in Dallas. Bruce Lee, product manager for pdvWireless, said the platform is migrating to a tablet-based
application where a wireless network is used to enable “radio-over-internet.” Te technology not only offers voice commnications but also builds in location built via GPS, allowing transportation departments to provide transparency on where a bus is and also speak directly to the driver. Tis is ideal for receiving first- hand facts in the event of traffic issues, to
communicate arrival and departure informa- tion, and to inform of any safety incidents on and off the bus. Tough pdvWireless’s technology isn’t using an app just yet, its technology helps school staff to communicate along with the transparency and accountability it offers.
DIFFERENT STAKEHOLDERS WITH COMMON INTERESTS
Drivers, parents and transportation direc-
tors are all different stakeholders in morning and afternoon bus service. However, they all have a common interest in transparency and visibility of the “who, where, what and when” of those rides. Students also want to know where their bus is, and some companies find that students also use their apps. In Carmel, Indiana, one school administration official said that student users seem to outnumber parent users in using Synovia’s “Here Comes Te Bus” app. Because there are numerous stakeholders
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UbicaBus makes three apps that target the needs and concerns of three different groups: Administrators, drivers, and parents. For administrators, the app provides a mo- bile-friendly glimpse of the same information provided though their web portal. Trans- portation directors can check and manage everything from bus location to student attendance wherever they may happen to be. For drivers a specific app serves as an alternate GPS tracking device. It provides directions for drivers, attendance information and current traffic patterns, as well as alter- nate routes that are available. For parents, the app serves the same purpose as many of its competitors. It allows parents to have real-time visibility into the lo- cation of the bus and, in some cases, student attendance. For all stakeholders in school transporta-
tion wireless technology and digital mobile apps are emerging. Tere are more suppliers, and a growing number of users in many places who seek the value it brings. Everyone, it seems, needs to know,
us . gsombert nc. / 2390l r icombus | B ackhaw R |ockfd, 1L1 800. 6849 kd. R or I 609 | 499. See Us At Booth #151 26 School Transportation News • JUNE 2017
“Where’s the bus?”As an administrator in Carmel, Indiana said regarding the adoption of the “Here Comes the Bus” app, there are “millions of reasons” you might want to know where the bus is and when it’s going to get back. Te rise of smart technology is providing answers to such questions. ●
CELEBRATING25YEARS
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