Glasgow Business . 27 www.glasgowchamberofcommerce.com 2014


EDRINGTON PRE DINNER WHISKY COCKTAILS


Edrington owns some of the leading Scotch whisky and rum brands in the world, including


The Macallan, Brugal, The Famous Grouse, Cutty Sark and Highland Park. In addition to its core brands, Edrington acquired Snow Leopard vodka in 2013. Edrington owns its route to market in 11


countries, and operates the remainder through joint venture and third-party agreements. The company produces its brands at a number


of specialist operations covering every facet of distilling, blending and bottling. Edrington is headquartered in Scotland and


employs about 2,300 people worldwide, with more than 60 per cent employed overseas. Edrington is owned by a charitable trust, The


Robertson Trust, which donated more than £15 million to a variety of charitable causes last year. For more information on Edrington, visit www.edringtongroup.com


GREAT SCOT PHOTOGRAPHY


(STEWART CUNNINGHAM) PHOTOGRAPHY


Recently I was in


conversation with someone who told me they were unhappy with their website. When I asked what in particular was causing them to feel like this, I got one of the many standard replies about the "real effectiveness" of them. We were in a wi-fi environment so I suggested


we have a look at the site in question on my laptop. On it opening up, an immediate problem hit me foursquare in the face. The home page was very, very visually dull. The actual site design was very good and easy to navigate. We went on to agree that more and more people


are now shopping online and this is, of course, impacting adversely on the sales of high street stores. We also agreed unanimously that these stores spent a great deal of time and effort on the content and layout of their shop front windows. The purpose being not necessarily to have you buy the items on show, but to get you to enter the store. If you don't go in, you can't buy anything. The home page of any website is its shop


window. Be aware that potential clients looking at it are usually doing so from the comfort of their own home, office, train, bus, library, pub, hotel, in fact anywhere but the high street and with one click or tap, you are history. Of late, I have been photographing a lot of new


products and updating existing website content for clients who are acutely aware of this need to keep moving along and promoting themselves in the best light. Are you really happy with the look of your site?


For more information on Great Scot Photography, visit www.greatscotphotography.com


STRATEGEM EVENT MANAGEMENT


Strategem is a leading management consultancy who are passionate about building better businesses.


Working with both private and public sector


clients, Strategem operates in two service areas: strategic management consultancy and best practice event management. Strategic management consultancy: Strategem


works with private and public sector organisations on the subjects of innovation, internationalisation, change management, finance and accountancy, leadership, strategy, workforce development and scenario planning. It works across industries and various sizes of companies. However, the main focus is working with fledgling SMEs. Event management: the Strategem team


have been delivering small to high profile events throughout Britain and internationally for over 20 years. During 2013-2014, Strategem has delivered over 100 events on behalf of our clients. We are delighted to be project managing The


Glasgow Business Awards 2014-2016. For more information on Strategem, visit: www.strategem.co.uk


VISIONEVENTS AV


VisionEvents is an industry-leading


production company creating world-class events across the UK and Europe from our HQ in Edinburgh and further warehouses in Bristol, Glasgow and London. We have a 30+ year history of producing outstanding events – it's our passion. As with our client list, our events and projects vary;


ranging from small product launches and intimate parties to full-scale international conferences, glittering awards ceremonies and complex roadshows. Unlike other companies in our industry,


VisionEvents offers the 'full package', including cutting-edge AV equipment and event technology, full creative production and event planning, completely in-house. Our departments include: » VisionProjects: event planning and project solutions » VisionCreative: graphics and video production » VisionTechnology: daily equipment hire and logistics


Our unique approach means you have one team


from start to finish for excellent project control to give your event the creative edge. Call our team on 0141 334 3324 to see how


we can help create a memorable event for you or visit www.visionevents.co.uk


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