096 EXPO
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1. A number of the industry’s major players were represented by distributors. 2. The Golden Sea exhibition stand. 3. SGTC Pro represented a number of brands including QSC. 4. The Protec exhibition stand. 5. Distributor Module Decor. 6. The Showtex stand. 7. This year’s exhibition had a noticable number of Chinese exhibitors. 8. DTS was represented by its distributor at this year’s show. 9. Distributor Techniline Electronics.
PALME ME DUBAI
This industry’s exhibition circuit is to say the least, overcrowded, there are shows in every conceivable geographic area. They are either large exhibitions that attract the manufacturer as exhibitor and a global visitor profi le, or small regional shows with a local distributor exhibitor and audience. In current times of strategic market- ing spending, it is the latter that are seeing dwindling numbers, and because of this become self fulfi lling prophecies - the less there is to see the less reason to visit. Palme ME is a show in such a dilemma; I’ve attended the show since its inception and seen it rapidly grow and slowly decline. Fundamentally there is nothing wrong with the show, it is held in a good city for trade, great exhibition hall and is well organised, but it’s own success of opening the Middle East market up to manufac- turing companies has meant it has achieved its goal as an exhibition, and ultimately has served its purpose. I’m not here to stick the knife into any business but to refl ect on my own personal observations and conversations, which on the whole
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for Palme ME was a certain sense of ennui. As ever, conversations on the show fl oor brought up a mixed response with exhibitors either being disappointed by the traffi c or with companies that had taken very small stands, which said they were having a good show. The problem for Palme ME is that while delivering a return on investment for an exhibitor making a small speculative investment, it simply won’t fi ll an exhibition fl oor space. On the upside for the organiser, Informa the Middle East Event Awards, which are held on the second evening of the show are a resounding success, maybe similar to what is happening in many media organisations - a natural evolution from one successful business model to another and you follow that direction. Palme ME 2014 will be held from 15-17 April at Dubai International Con- vention & Exhibition Centre. For more info go to:
www.palme-middleeast. com
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