EXPO 103
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10. Steve Chen of P Audio. 11. Ciare’s Export Manager, Livio Grossi. 12. Lavoce’s Riccardo Abbatelli (left), Eric Chen (right) and colleague. 13. Andy Lui and Gianluca Turra of FaitalPRO. 14. The DJ Power team. 15. The Fine Art stand. 16. Andre Correia, Rui Marques and Antonio Correia of NEXT-proaudio. 17. Gerard Loret, Dena Tsui and Markus Augenstein of Audiocenter 18. Nexo’s Denis Baudier with a colleague from Top Plot. 19. PR Lighting’s Sasha Xiong. 20. FBT’s Remo Orsoni and Roberto Mataloni fl ank Lui Shen of Shanghai People’s Sound 21. The Logic System team. 22. The team on the Prolyte booth. 23. Eric Boyer and colleague of Budee with Simon Bull and Anthony Taylor of Martin Audio.
quences for the outdoor line array shootout area. Inside however, there was a signifi cant increase in audio demonstrations in comparison to previous years. In the past China has been a country renowned for loud trade- shows, however, as the market has developed and as the desire to fall in line with other international tradeshows for our industry has increased, the noise levels became more acceptable, certainly at Palm Expo Beijing. This year it appeared that we were transported back in time as there were occasions when holding a conversation with someone next to you was almost impossible.
From speaking to audio manufactures, it was apparent that IIR did make attempts to reduce the noise, but arguably not very sensible attempts. The organiser was issuing
warnings discouraging companies from playing music above 70dB, and naturally the response from exhibitors was rather laughable, given that the background noise in the halls surpassed that level. The proposed alternative was that no demonstration could last longer than 10 seconds, but again without outlining how often the demonstra- tions could take place the rule was almost pointless, as companies could play for 10 seconds turn it off for fi ve seconds and then back on again, over and over again throughout the day.
International exhibitors from non-audio companies were understandably the most annoyed. The layout of the new exhibition centre means that the international halls sit on the west side of the premises and the local manufacturers exhibit in the east
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