VENUE 055
DUBAI STUDIO F
JUMEIRAH EMIRATES TOWERS IS ONE OF THE MOST STUNNINGLY ARCHITECTURAL HIGHLIGHTS ON THE DUBAI SKYLINE. WITH ITS ELEGANT DESIGN AND LUXURIOUS FURNISHINGS, IT WAS ONLY FITTING THAT IT’S LATEST LOUNGE SHOULD FOLLOW SUIT, AS HELEN FLETCHER DISCOVERED.
DUBAI, UAE EUROPE/MIDDLE EAST/AFRICA
World-renowned television channel FashionTV has launched into Dubai, what is set to be the most exclusive fashion concept studio by day and one of the most chic lounges by night. Housed in the boulevard of one of the most prestigious hotels in the region - Jumeirah Emirates Towers, Studio F is a high-end venue that features luxurious furnishings in an urban and industrial space. Known for its huge shopping malls and designer boutiques, Dubai is the ideal home for Studio F where, according to its creators, the fashion savvy can enjoy all things ‘a la mode’ including FashionTV programmes and live catwalk shows running across large video screens and televisions, as well as down a video catwalk, using the ArKaos Grand VJ software, installed by locally-based Em-Tec - installation company and Funktion One distributor. Involved in the project from the very beginning, Em-Tec’s Alex Bracken told mondo*dr: “Studio F is more of a fashion venue and lounge rather than a club, the venue owners are trying to attract the elite party crowd and the glamorous side of the entertainment market, this is very much a ‘place to be seen’ venue.”
With the intention of attracting Dubai’s ‘elite party crowd’, it was crucial the sound system installed was also part of that elite, with the client wanting warm, fat, crystal clear sound to run throughout the whole venue - a reason, perhaps Funktion One was chosen. “The venue started life as a bar / lounge and then the catwalk was added in later,” Em-Tec’s Andy Williams said. “So the sound system needed to be able to go from being pretty low-key during the day when the fashion shows are taking place to pretty loud in the evenings for the bar / lounge experience and so we’ve created a really even dispersion of sound across the whole venue. “There are two spaces for DJ booths in the venue, one in front of the catwalk and one towards the back of the room, which can be used in the week when there might not be any fashion shows taking place.” The main PA system at Studio F surrounds the catwalk and is made up of four Funktion One Resolution 3 full range loudspeakers and two Funktion One F221 bass loudspeakers, which have been hidden away to blend in with the building. In the main bar area two
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