036 REPORT
ADLABS IMAGICA
Company: Holovis Location: Mumbai, India
Immersive, experiential specialist Holovis has completed three transformative sen- sory experiences for new rides within India’s first ever theme park, Adlabs Imagica. The Mumbai theme park, which opened in April, also features the first full dome projection in the country with a unique Holovis audiovisual turnkey dome solution. Considered now to be the most significant theme park attraction on the Indian sub continent, Adlabs Imagica features 18 rides and experiences and four restaurants serving cuisine from all corners of the world. In addition to the immersive dome theatre, the team also managed the supply and integration of complex media servers for two other rides including a flying theatre and a motion simulator working alongside the Adlabs local installation teams. Prince of the Dark Waters, an animated love story designed by 3D animation and visual effects specialist Prana Studios, is set in a hemispheric dome to fully immerse the audience bringing the characters to life in a compelling story. Holovis designed the dome experience in partnership with Adlabs and equipped the 24 metre dome with six precision placed Christie DS+10k projectors using the Holovis OptiRIG optimal alignment systems. This uses camera-based auto alignment technology to generate the required geometric distortion, blending and colour matching, all applied in real time from the playback server cluster to create one seamless pixel perfect 360° image. The experience also uses a 5.1 dome audio solution with special acoustic treat- ment to the dome’s cylindrical wall to ensure the very best immersive surround sound in the challenging solid dome structure supplied by the client. Holovis’ in-house audio division designed and installed 140 sq metres of acoustic foam to the walls before configuring and equalising the speaker set-up to cope with the nuances of being within the solid dome structure. Holovis’s custom designed and user-friendly control system, and its advanced training programme, has allowed
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the AV support team at the park to run daily checks and routine maintenance with ease to ensure a perfect system at all times for all shows. Holovis also provided Adlabs’ media company access to its R&D and demo dome theatres, permanently set-up at its headquarters in the UK, to ensure that the creative team could fully understand the complexities in creating 360° media for a concentric viewing audience and test the CGI renderings at different stages in the creative process while the dome was being built in India. This iterative, 1:1 scale development process reduces costly development time, increases final install speeds and improves the quality of the actual experience. A pre-show animation, featuring comic book style graphics, is displayed on a LFD screen captures the visitors’ imagination before entering the dome. These characters draw the audience in before they engage with the visual spectacular that awaits inside. Manmohan Shetty, Chairman of Adlabs Entertainment said: “To see the park officially opened is a proud moment for each of us who have been associated with the project. We wanted today’s global Indians to be proud of an experience in their own country. When we decided to bring India’s first full dome to the country we collaborated with Holovis to give our experience the technical stamp. They worked well with our teams and the attraction stands as proof of it.” Stuart Hetherington, Managing Director of Holovis added: “This was a really exciting series of solutions for us to help create and it is great to see them reach completion successfully in the challenging timescales ready for the theme park opening. We are also very proud to have innovated and delivered India’s first full dome theme park experience created by our specialists - one of the most experi- enced and capable dome solution teams in the industry. Our expertise lies in cre- ating unique immersive, virtual and transformational sensory experiences, an ethos which runs throughout the whole theme park with its innovation-led approach to the different ride solutions.” Adlabs Imagica spans 110 acres and is the first phase of a larger development project for the area, which will also see the construction of a water park, hotel and retail space, completed in stages over the coming years.
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