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Cybex goes from strength to strength


As one of the industry’s leading providers of premium exercise equipment, 2012 has already been a busy year for Cybex. The company has seen the opening of its new UK showcase site and Games-time Training Venue SportHouse in March; new additions to the UK team in sales and training departments as


Global success supported by UK In an announcement made in February to the US financial markets, Cybex reported a series of strong financial results for 2011, which saw net sales across the global group increase by 14% to $140.1m. On explaining what the results mean


to the UK market, Rob Thurston, commercial director said, “It’s important that our customers can see the positive fi nancial results and overall fi nancial position of the business, both in the UK and as a global group. The successes of the last 12 months have been replicated in the UK and we have maintained this success throughout 2012. “This means we are again confi dent of


strong year on year growth and as the company continues to invest further resources in bringing new and exciting products to the market, our customers can be sure that our product ranges will remain at the forefront of the health and fi tness industry.”


Extending partnerships with new & existing clients


March 2012 saw the official launch of SportHouse, a leading fitness training facility and Cybex’s brand new UK showcase site, located in Barking. Whilst it is the sports hall and


not the gym that was awarded the status of Games-time Training Venue, it is the gym that will play a central part in retaining the sporting legacy, as SportHouse aims to target both elite performing teams


92 The Cybex E3 View


is one of the industry’s most advanced


entertainment consoles


well as the promotion of Rob Thurston from UK sales manager to commercial director. Not forgetting many new sites and extending partnerships with existing clients, plus the launch of award-winning product ranges, Cybex UK looks set to build on the success of 2011 with a fantastic 2012.


and talented young athletes, alongside the local community. With over 1000m² of training


space and over 250 pieces of Cybex cardiovascular and strength equipment, SportHouse houses one of the country’s most comprehensive sports conditioning gyms. Described by Sir Steve Redgrave CBE as “world class,” SportHouse has received signifi cant press attention since its offi cial opening, which was attended by some of the industry’s leading fi gures. “The gym at SportHouse has been


designed to cater for a diverse range of users,” commented Mark Harrop, director of sport and leisure industry consultancy HBA. “Cybex’s focus on engineering


equipment that is biomechanically correct factored greatly in our decision and with its comprehensive range of IFI accredited equipment, we felt that Cybex provided the best solution for the site.” The facilities at SportHouse can be viewed at www.sporthouse.co.uk.


The past 12 months has also


seen Cybex extend its longstanding relationship with Nuffi eld Health, the UK’s leading provider of employee wellbeing services and market leader in the design, build and management of on- site company health and fi tness facilities. As one of Cybex’s key clients, Nuffi eld


Health has partnered with Cybex on the provision of a range of corporate training facilities to include Deutsche Bank, Waitrose HQ and since January 2012, Network Rail HQ, Invesco Perpetual, Lloyds Banking Group and The Club at Baltimore, London’s largest residential gym facility. “Nuffi eld Health is the largest provider of employee wellbeing services in the UK so it is only fi tting that we have partnered with Cybex on a number of high-profi le projects. This partnership with Cybex enables us to deliver fi rst-class fi tness and wellbeing facilities, with excellent levels of


service, professionalism and expertise,” confi rmed Daniel Law, operations director for Nuffi eld Health.


“The equipment Cybex provides is of such a high quality that we continue to receive very positive feedback from our corporate clients.”


An IFI first for Cybex As one of a select number of suppliers to offer IFI accredited equipment, Cybex’s Total Access range is certified to IFI standard level 2.


“By incorporating the


unique design requirements directly into our product


Read Health Club Management online at healthclubmanagement.co.uk/digital september 2012 © cybertrek 2012


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