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project profiles


IMPACT TRAINING Client:


Supplier: Technogym T


he Fitness Space, owned by Olympic and World Championship finalist athlete Tim Benjamin, is a private health club in Ascot, Berkshire – a results- orientated club with a friendly atmosphere that


caters for more than 600 members. “Too often people give up on their fitness goals because


of an unsupportive, unfriendly environment. We strive to break down barriers and address common misconceptions to exercise to get the results members deserve,” says Benjamin. A strong, experienced and customer-focused team, a wide


range of classes, fit camps, small group training and personal training all help this ethos to be achieved. Monthly club challenges, ‘member of the month’ and a testimonials board of members’ results – and how they have reached them – also contribute to the environment of positivity around the achievement of results. “Secondary spend represents over 31 per cent of our


revenue, so it’s important that we find ways to continually support our members. An innovative range of products is also important. We recently invested in Kinesis Stations to refresh our offering and maximise our gym floor space. When they were demonstrated to me I was blown away by their variety, versatility and potential – I knew I had to have them in my facility,” says Benjamin. “Not only do Kinesis Stations set the facility apart in


terms of product innovation, but the range also assists from a customer satisfaction point of view as it caters for everyone. I can get a great workout personally, but I can also use the equipment to train a 70-year-old client – the versatility is huge. It really has been the best possible addition to the gym to help members achieve their results. The Stations are included in all small group training, personal training and bootcamps. “Since launching Kinesis Stations, we’ve seen a 15 per cent


increase in personal training revenues, as well as a stronger conversion of prospects to members because the team is


Kinesis Stations are used for small group training, PT and bootcamps


able to demonstrate routines and really wow people with the range of exercises that can be used to achieve any of their fitness goals.” Following on from the successful launch of Kinesis Stations


at The Fitness Space in Ascot, the equipment has now been installed at Five Star Health and Fitness Windsor, a new club co-owned by Benjamin, to replicate the same results. Five Star Health and Fitness brings together the training


ethos of both Benjamin and his business partner, Matt Walton, to get the best out of people – Walton through the medium of mixed martial arts and Benjamin through his training methods as an elite athlete. “Kinesis Stations have been incorporated into our


functional zone at Five Star, one of five zones in the club: Mind & Body, Mixed Martial Arts (MMA), Strength, Cardio and Functional,” says Benjamin. “Kinesis has already been previewed to members and the response has been superb, from members looking to build muscle mass or improve posture through to our MMA guys, who have been using the equipment for specific warm-up circuits and to build core strength. Once again, this demonstrates the equipment’s huge versatility for our members.”


For further information: www.technogym.com/ kinesisstations


PROJECT PROFILE PROMOTION


Fitness Space, Ascot / Five Star Health and Fitness, Windsor


Kinesis Stations are helping convert prospects into members... 74


... and PT revenues have increased by 15 per cent Read Health Club Management online at healthclubmanagement.co.uk/digital september 2012 © cybertrek 2012


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