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COMPANY PROFILE PROMOTION


Lifecycle GX – the premium performance group cycling bike


Demonstrators using the SYNRGY360 at FIBO 2012


Hammer Strength HD SYNRGY360 includes functional fitness for sport-specific training


WHAT’S UNIQUE ABOUT THE NEW HAMMER STRENGTH HD ELITE? We worked with elite coaches and strength professionals to develop the new Hammer Strength HD Elite. It’s designed for the toughest training programmes and has custom-made options for coaches. The modular line of racks is strong, durable, safe and includes 38 options and accessories – such as the Power Pivot attachment which locks Olympic bars into place for rotation exercises, plus adjustable band pegs and nine pull-up bar options. There is also a Sumo Base option that gives taller athletes more room to perform. Put simply, the Hammer Strength HD Elite is our best performance strength rack, designed for extreme training conditions, and the perfect addition to our renowned Hammer Strength brand.


WHY HAS LIFE FITNESS DECIDED TO ADD A GROUP EXERCISE BIKE TO ITS RANGE? Life Fitness launched the fi rst computerised stationary bicycle more than 40 years ago. It makes perfect sense for us to be able to offer a best-in-class


september 2012 © cybertrek 2012


bike for group cycling – one of today’s most popular fi tness activities. The Life Fitness Lifecycle GX has a whole host of hi-tech features. These features include a rear fl ywheel design, an advanced computer option and an optimal viewing position. The Lifecycle GX coating is also state-of-the-art, protecting the bike from sweat damage. It’s been designed entirely with the end user in mind and gives instructors and class participants an engaging and results- driven riding experience.


WHAT OTHER SOLUTIONS HAS LIFE FITNESS BEEN WORKING ON THIS YEAR? We’ll continue to build on the success of our Solutions Partners offering. This will enable us to utilise the expertise from other related industries to offer bespoke business packages to our customers. As always, our commitment to training


is a key part of everything we do and we’re constantly improving the Life Fitness Academy. In fact, we’re really proud to be one of the fi rst equipment companies to have been granted a licence from SkillsActive. This means that we can deliver accredited CPD courses and


Elite is custom- made for coaches


workshops to our customers, as well as creating them ourselves. We’re also currently gearing up


for this year’s LIW exhibition at Birmingham’s NEC in September, where we’ll be showcasing our most recent innovations – so please make sure you pop along to our stand.


WHAT DOES THE FUTURE HOLD FOR LIFE FITNESS? Commitment to helping people live healthier lives means always looking at what’s trending next. We’re currently at an unprecedented moment in time, with exerciser interest and engagement at an all-time high. The excitement around the London


2012 Olympic and Paralympic Games has resulted in more people, from many walks of life, becoming interested in sport. It’s now down to the fi tness industry to make it fun and accessible to these people and keep the momentum going. Meanwhile, we’ll continue to forge the


way with innovative, forward-thinking, industry-changing products. Our trend- led equipment and solutions are not only relevant for today’s market, but are also helping shape the future.


Read Health Club Management online at healthclubmanagement.co.uk/digital 69


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