This page contains a Flash digital edition of a book.
fi tness


franchising


STRENGTH in NUMBERS


Buying a franchise can make the dream of owning a health club a reality. what is the investment needed, and what are the pitfalls and payoffs? Kath Hudson speaks to some who have taken the plunge


NIK DAVIES


Funky Pump Fitness, Wales, UK


L


ast year I was supplementing my PT income by taxi driving. This year I’m earning £1,000 a week.


After leaving the Royal Navy seven


years ago, I trained as a personal trainer – I’d always been interested in health and fi tness. Initially it went well, but then I started fi nding it hard to maintain the client base. Other local PTs were fi nding the same. Basically, the problem was


that a new Funky Pump Fitness club had opened, and everyone was going there because it was cheaper and effective. Funky Pump takes place in a darkened


room where DJs provide the music – it’s a mix of aerobics, circuits, boxercise and dance, but with all the movements working on the core. I made myself known to the owners and when the opportunity for a franchise came up last August, I jumped at it. The upfront investment was £9,000 – an educated gamble as I’d seen how successful the model was. The worrying thing was that I had no business acumen whatsoever, but Jason Hole, founder of Funky Pump, gives me excellent support.


He helped me set up my fi rst location at


Carmarthen University – which has meant a constant fl ow of clients – and gave me the confi dence to keep going when the fi rst class only had 20 people. Within three weeks we were up to capacity: 85 people. Now we meet up at least once a week to chat about new moves, marketing ideas or music, and I can go to them with any business queries. Going forward, I want to get two more


venues: Tenby is on the hit list. Also, I’m starting a bridal bootcamp with a wedding dress shop. They suggested it, as they had noticed how much weight their brides were losing between fi ttings due to Funky Pump Fitness!


Funky Pump classes take place in a darkened room with DJ music 60 Read Health Club Management online at healthclubmanagement.co.uk/digital september 2012 © cybertrek 2012


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