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EXHIBITOR NEWS


LEISURE INDUSTRY WEEK 2012


This year’s LIW will offer the usual dynamic mix of product innovation, educational content and networking opportunities. We look ahead to the event, which takes place at the NEC, in Birmingham from 18–20 September


L


eisure Industry Week (LIW) returns to the NEC in Birmingham, UK, later this month with more than


300 exhibitors, for what promises to be another inspirational and innovative showcase for the leisure industry. Once again, LIW welcomes all of the leading fitness companies to the show. Technogym, Life Fitness, Matrix, Precor, Power Plate, Escape Fitness, Pulse and a whole host of others will bring their newest equipment for visitors to try out for themselves. Back by popular demand, LIW 2012 will once again deliver more than 150 hours of seminar sessions in the Education Village, sponsored by Matrix, which will be positioned on the trade show floor. Visitors seeking CPD accreditation, inspiration or simply wanting to keep up-to-date with industry trends will have hours of free education at their fingertips, from practical advice and expert-led sessions to case studies providing the knowledge health and fitness professionals need to stay ahead of the game. This year’s highlights will include the Fitness Industry Association (FIA) keynote, Olympian speaker sessions and the CPD-accredited REPs National Convention.


HOLDING THE FLAME The Education Village will also offer an introduction to the FIA & Matrix FLAME Awards, which were established more than 15 years ago to recognise and applaud excellence and best practice in the health and fitness industry. In the first of three Tuesday afternoon sessions, an FIA representative will join Mike Hill, MD of Leisure-net Solutions –


LEISURE INDUSTRY WEEK – THE FACTS


Venue: NEC, Birmingham Dates: 18–20 September 2012


Opening times: Tues 18 September, 10.00am–5.00pm | Weds 19 September, 10.00am– 5.00pm | Thurs 20 September, 10.00am–4.00pm


Registration: Pre-register for the show for free at www.liw.co.uk


Keep up to date at: Twitter @L_I_W, LinkedIn ‘Leisure Industry Week’ group and Facebook ‘Leisure Industry Week’ page


which independently assesses the awards – to take delegates through the entry process that enables facilities to test themselves against the very best in the sector. Caroline Constantine, director of Right Directions – which delivers Sport England’s quality assurance mark Quest, as well as the FIA’s Code of Practice – will then offer 10 top tips on how to improve your business using a ‘Plan, Do, Monitor, Review’ process. Customer surveys and mystery calls


make up 40 per cent of the FLAME score, and in the last session, Hill and quality management specialist Dave Monkhouse will explain how FLAME uses the Net Promoter Score®


(NPS) to


benchmark entrants, what the key drivers of customer satisfaction are, and why operators should harness NPS’ powerful customer experience matrix.


80 Read Health Club Management online at healthclubmanagement.co.uk/digital


ON A QUEST Wednesday afternoon in the Education Village will see operators enlightened on the Sport England quality assurance mark Quest, which has been managed by Right Directions and Leisure-net Solutions for the past two years. The first of the three sessions will explain the radical changes this continuous improvement tool has undergone, and why it’s even more essential for operators in today’s economic climate. Quest regional manager Monkhouse will then guide attendees through 10 top tips for improving their Quest result using the ‘Plan, Do, Monitor and Review’ process. And finally, on behalf of Leisure-net Solutions’ – which delivers the National Benchmarking Service (NBS) for Sport England – Hill will explain the key drivers of customer satisfaction.


september 2012 © cybertrek 2012


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