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Calling all independent operators...


The Fitness Industry Independent Operators Unite forum will be returning to Leisure Industry Week (LIW) 2012 bringing you expert advice and new ideas to make your club or gym stand out from the competition.


This year’s programme will be delivered by fellow independent operators who will share their experiences, mistakes, lessons and ideas with you.


Boost your knowledge with this fantastic FREE programme: Day 2 - Thursday 20 September 2012


Day 1 - Wednesday 19 September 2012 14:00-14:40


Practical ideas that work for the UK Independent Operator


Sometimes you can go to a restaurant and order what you want, or pick and choose from a whole smorgus board of ideas. This session is based on the latter, with a panel of Independent Operators with years of experience of mistakes, successes, lessons and ideas that are easy to implement for any club owner in the UK. Clubs will take away quick-win ideas that they will produce quick-win results! Panel of Independent Operators


15:00-15:40


Making money for your club from the ‘other stuff’ (not actual memberships)


In today’s market of diminishing returns due to increased competition and physical activity alternatives, clubs have to maximise the revenue that they generate from non-membership money. This session is a panel of expert club owners who have been able to offer innovative secondary spend ideas that not only generate more money but also provide a better service to their existing membership base. Panel of Independent Operators


16:00-16:40


Easy ways to use the internet to make more money for your independent club


Whether it’s Twitter, Linkedin, Facebook, Foursquare or many other social media avenues, there is no doubt that the internet is here to stay. Due to the internet, a small Independent Operator can `compete’ with the big boys without leaving their reception. This session is a panel of club owners who have successfully achieved just that… and most importantly, you don’t have to follow their twitter account to learn those secrets. Simply turn up with an open mind!


Panel of Independent Operators Organised by: Sponsored by: Supported by:


Plus, celebrate your hard work at the IOU Industry party*


(Wed 19 September) get your party ticket and book your IOU Forum place at www.liw.co.uk/iouforum


10:30-11:30 The great debate… Strengths/Weakness/Opportunities/ Threats of being an Independent Operator in today’s climate


The UK is undergoing a paradigm shift on how health clubs must adapt to survive in today’s evolving market. This session will be an open forum `discussion’ about the pros and cons of being an Independent Operator in today’s market with insights into the future of the industry and what opportunities are out there. This is a not-to-be-missed `recovery’ session after the previous night’s festivities!


Panel of Independent Operators


*The IOU industry party is FREE for all IOU and FIA members with a discounted price for non IOU member Independent Operators. Request your free ticket or book a ticket at www.liw.co.uk/iouforum


Book your FREE place on the Fitness Industry IOU Forum and entry to LIW 2012 at www.liw.co.uk/iouforum


FREE tickets for IOU & FIA members


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