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A functional zone TRANSFORMATION... H


eaded up by General Manager Helen Muller, David Lloyd Leisure Oxford is one of the top performing


clubs in the chain for personal training. The club has 4,000 members, has been open for eight years and has been nominated for Club of the Year within the David Lloyd Leisure group. Helen says the secret of the club’s success is ‘having highly trained staff who are passionate about what they do’. Helen was approached by two of the


personal trainers at the club, Simon and Nye, with the idea of converting a disused, outdoor bike shed into a functional zone with a cross training feel. Helen approached David Lloyd Leisure head offi ce with the plan needing substantial investment in November and the area was ready to go early spring – a ‘great testament’ to what can be achieved. Helen turned to Escape Fitness to provide a complete solution from a bespoke fl ooring system to equipment and branding for the area. Escape’s brief was to create an area


including equipment, fl ooring and motivational designs to decorate the walls but with the added challenge of it being partially open to the elements. The equipment and fl ooring had to be durable and weatherproof as well as easy to maintain with drain outlets to allow any water to drain away. Escape’s fl ooring specialist, Paul Lipscombe researched what type of fl ooring would withstand


september 2012 © cybertrek 2012


being outdoors and still look great at the same time and a newly developed, seamless, wet-pour fl ooring solution was selected that is incredibly durable. David Lloyd’s Personal Trainer Studio Co- ordinator, Simon Greenwood said: “We were looking for variety that


was appealing to our members and also ourselves to increase the scope for training possibilities.” He continued: “The Escape Octagon is


defi nitely my favourite piece – it’s unique because it is so versatile. There are so many things you can do on it and off it.” David Lloyd Leisure selected the


Escape Fitness Octagon as the focal point for the new area. To compliment that, they chose Bulgarian bags, Steel Bells, Bumper Discs, Escape Core Bags and, of course, the TRX Suspension Trainer. They also chose Escape Fitness’ brand


new Plyo Soft Boxes, the Olympic Bar, heavy chains, the Reebok punch bag, the agility grid, speed ladder, hurdles, the Medicine Ball Reactor and speed resistors. The new space was going to be totally functional!


THE OUTCOME? Helen says the area is fantastic with a


‘real urban, rough feel to it’ and has really utilised a space that was never used. Initially, it was a challenge for staff to encourage members to break their usual training habits and use the new area because it is a little out of the way but once members have experienced it they


“Members have given the new functional zone the thumbs up and it’s being used by all sorts of members.” Helen Muller, General Manager


love the equipment and the atmosphere. It is also being utilised by the female members who are part of a 12 week


‘lose and shape up’ programme, proving that the area and equipment can be used by anyone of any fitness level. Helen is very encouraged that the members have given the new functional zone the thumbs up and it is being used by “all sorts of members”.


HOW COULD YOUR GYM SPACE WORK BETTER FOR YOU AND YOUR MEMBERS? Call us now on 0800 294 2802 to get free advice or arrange a visit. And don’t forget to order your new 2013 Brochure where you can see the amazing Escape Fitness Octagon, Queenax, our new Plyo Soft Boxes, Dynamax Balls and so much more!


Go to www.escapefi tness.com/hcmdlo and we’ll send you a copy, plus watch the video of how David Lloyd Oxford transformed from an outdoor bike area to a super functional training space.


Read Health Club Management online at healthclubmanagement.co.uk/digital


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