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news and jobs updated daily on www.healthclubmanagement.co.uk edited by kate cracknell email: katecracknell@leisuremedia.com


in brief...


24 Hour Fitness & Team USA US-based health club operator 24 Hour Fitness has announced the extension of its relationship with the United States Olympic Committee (USOC). 24 Hour, which has sponsored the US Olympic and Paralympic teams since Athens in 2004, has confirmed that it will continue its sponsorship for the 2016 Games in Rio de Janeiro, Brazil.


Fitness First: Abu Dhabi Mall Fitness First Middle East opened the doors to its latest club last month. The new facility, located in Abu


T e Premium-branded HealthCity club is situated on the affl uent Champs Elysées in Paris


HealthCity opens fi rst Paris clubs Two further French sites are due to


Netherlands-based health club operation HealthCity International – which acquired all Fitness First clubs in Benelux, France, Spain and Italy in 2011 – has launched its first HealthCity club in Paris, taking it to a total of 11 clubs in France. The Premium facility, which opened on


25 June, is located on the world-famous Champs Elysées. In addition to a Matrix- equipped gym, the 2,000sq m club offers a group exercise studio and separate RPM (group cycling) studio. There is also a towel service, a sauna and hammam in each changing room, a lounge area with complimentary tea and coffee, and a range of events for members. Membership at the new club costs


around €80 a month, with management highlighting its ‘high service levels’.


open imminently. A 2,000sq m Premium club is scheduled to launch in Boulogne, an affluent area on the outskirts of Paris, in October, offering similar facilities to the Champs Elysées club. Meanwhile, a 1,700sq m ‘Basic’


club will launch in Crozatier, in the 12th arrondisement of the capital, in November. Although a lower-cost offering – around €45 a month – this club will also offer the latest kit from Matrix, as well as two group exercise studios and a lounge. HealthCity operates 260 clubs across


Europe, with four distinct categories: Premium, distinguished by high service standards and prime locations; All- inclusive; premium low-cost format Basic; and ladies-only offering Lady Fit.


Dhabi Mall, is said to be the group’s flagship site. The 2,350sq m club caters for men and women and offers a dedicated ladies-only facility, extensive free weights and ‘freestyle’ functional areas, group exercise studios, changing rooms with sauna and relaxation area, and an exclusive members’ lounge. This new opening follows the


launch, at the end of May, of the 2,000sq m Dalma Mall Abu Dhabi club. Fitness First Middle East is also due to open its first club in Kuwait this month, as well as a second club in Qatar. See p48 for an in-depth report on the Fitness First Middle East business.


W South Beach – on the beach W South Beach in Miami has embraced the trend towards outdoor fitness with the launch of two new beach-based classes: Beach Yoga, and Healthy Sweaty Beach Boot Camp.


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