This page contains a Flash digital edition of a book.
Those on Nuffi eld’s


programme achieve an average 5.6 per cent weight loss


Discover the new way to


help your l customers


GYMCODES


This iPhone app from health and fi tness website www.weightplan.com provides instant gym tuition by scanning QR codes on pieces of fi tness equipment. Centres taking part in the programme need only


apply a small label to each piece of gym equipment. When members scan the code, they are presented with targeted exercise options with video guides. Completed workouts are then synced with weightplan.com’s online fi tness and nutrition site, which calculates nutritional needs and then provides the user with a food tracker and nutrition plans to support their weight loss goals.


and approximately 5,000 participants signed up last year,” says Beale. “We plan to double this by the end of 2013.” But profi t is not the main motivator, as Beale explains: “Even with 20 participants, the profi ts from each course are relatively modest. The scheme is seen as a means of helping members to achieve great results, staying longer and referring friends to join David Lloyd Leisure.”


XTRAVAGANZA Xtravaganza is a six-month programme, offered as a bolt-on product for existing clubs – designed to target both new and existing members – or as a standalone franchise for start-up businesses. The programme consists of mind and body aspects focusing on reducing calorie intake, changing mindsets through simple NLP techniques, adopting a healthy lifestyle and introducing pleasurable exercise. Participants attend 13 classes over six months, in groups of between eight and 15. At home, they listen to short mind-training lessons on CD.


september 2012 © cybertrek 2012 Xtravaganza is being rolled out in the


UK, with the fi rst franchises opening this month. In Scandinavia, where the scheme has been operating for 11 years, there have been over 150,000 participants and 180 centres. UK test groups are showing the same patterns of success as in Scandinavia, with dramatic weight loss in the fi rst nine weeks, during which participants typically lose 1–4kg a week, before stabilising their weight. Xtravaganza health consultants receive


a week of training, with full training – including sales and marketing – also available for managers. The franchise fee and training costs £1,500, after which an annual support and licence fee of £1,500 applies. However, it’s suggested that membership clubs can charge a premium for Xtravaganza sessions on top of existing membership fees. In Sweden, established franchises may typically have 200 to 500 customers a year.


healthclub@leisuremedia.com dawn tuckwell


and happier for life


ose weight and stay fitter,


healthier


Real-life techniques, whole-life weight loss


Momenta is the new long-term weight management programme developed by global experts MEND specifically for the health, fitness & leisure sector.


Contact us to find out more:


T: 020 7231 7225 E: momenta@mendcentral.org W: discovermomenta.com


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