This page contains a Flash digital edition of a book.
welcome to HEALTH CLUB MANAGEMENT


Carl Liebert on scrapping commission p32 contents


05 editor’s letter Team GB’s performance at the 2012 Olympics has spurred the Great British public into action – but how can gyms tap into this? Kate Cracknell shares her thoughts


08 letters HIT training is proving a great tool to help clubs exceed customer expectations, and David Lloyd Leisure launches scheme to reward members for their loyalty


10 news round-up £26m Inspire: Luton centre opens, a new health plan for Wales, FIA CEO calls for unity over legacy, and London 2012 anti-doping facility set to ‘revolutionise healthcare’


18 international news Spanish health clubs are facing a large rise in VAT, and Netherlands-based HealthCity International opens its fi rst clubs in Paris, starting on the prestigious Champs-Elysées


Can clubs achieve diet success for their members? p41


Franchisees share their experiences p60


20 people news Zoe Cooper of the STA and Britain’s Got Talent’s Aquabatique on creating new crazes to get people active


22 IHRSA update Previewing the 2012 IHRSA European Congress, which takes place in Vienna, Austria, at the beginning of November


26 FIA update The health and fi tness industry has a role to play in the UK’s restructured health service. FIA CEO David Stalker reports


28 competitive edge A chance to abseil down London’s fourth tallest building, or perhaps you fancy a jungle trek in Sumatra?


Rewarding member loyalty p8 6


29 diary dates LIW and the Health Club Awards are this month’s hot tickets


Read Health Club Management online at healthclubmanagement.co.uk/digital


30 everyone’s talking about taxing sugar Could placing a tax on sugary foods help stem the rise of obesity and diabetes? We ask the experts


32 interview carl liebert The president and CEO of 24 Hour Fitness talks to Kate Cracknell about the pleasure of selling people a product they genuinely need


38 fighting fat In new research, US scientists have discovered ‘beige fat’ – cells which they believe have the ability to burn body fat when stimulated by a hormone released during exercise


41 worth its weight Health clubs are responding to the need for more holistic weight-loss programmes and are reporting great results for their members, says Dawn Tuckwell


september 2012 © cybertrek 2012


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134