PRODUCTNEWS CHAIN REACTION DNA:
Now the company is inviting applica- tions from certified locksmiths and industry organisations to become ap- proved installers of this remarkable de- vice. Given the increase in burglary and
break-in crimes across the UK last year – reported in the latest British Crime Survey - demand is greater than ever, so more in- stallers are needed to help secure homes and other premises against this kind of crime. It is also an excellent opportunity for locksmiths to add a tried and tested product to their product portfolios and increase revenue stream.
What is Chain Reaction DNA? Chain Reaction DNA is the ultimate de-
terrent designed to combat crimes such as Forced Entry and Aggravated Burglary. At the same time, if activated, it assists the Police in the identification of the perpe- trators of these crimes using the latest in DNA trace technology. It has been proven to reduce the number of re-offending in- cidents and many householders are find- ing that they can negotiate discounts on their premiums by having this forensic
BE PART OF ITS SUCCESS Since the launch by StranDNA of Chain Reaction DNA, featured in The Locksmith journal earlier this year, the system has been hailed a huge success.
marking system installed. Unlike other door limiters, it responds
proactively if subjected to a determined attack: First, a high decibel alarm is activated
to scare the attacker away and alert neigh- bours and passers-by. Second, the attacker and their clothes
are sprayed with a unique DNA trace in- visible to the eye but detectable by the police authorities under a UV light – a well-proven, powerful deterrent to the would-be burglar and a major aid to pros- ecution and conviction. StranDNA have produced a helpful se-
ries of videos and an audio to explain and demonstrate clearly how it works - visit the website (
www.strandna.co.uk) Trade application forms can easily be
downloaded from the website. Rob Simpson, Managing Director of
StranDNA told Te Locksmith journal: “We hope more locksmiths will want to share in the success of this product which will enable them to increase business by enhancing their offering to customers. We look forward to receiving applica- tions along with appropriate documen-
tation. We welcome applications from MLA and ICL Locksmiths which can be fast-tracked.”
Going global StranDNA™ (UK) Limited has been
granted global rights with a sole licence agreement in place concerning this inno- vation in access control. Rob Simpson said: “We control the
DNA trace alarm installation and registra- tion licence and are looking to establish Sub-Licensing opportunities here in the UK and for all other countries worldwide. We welcome all enquiries.” Chain Reaction forensic alarms are ex- clusive to StranDNA™ (UK) Ltd.
Industry accreditation StranDNA is a member of the MLA and is affiliated to SOLD SECURE, which has tested the product as one approved in crime prevention. Te company also works closely with the SMMT/ACPO SE- CURED BY DESIGN initiative. StranDNA (UK) Limited, work in asso-
ciation with the RETAINAGROUP which is responsible for the Installation Data Hosting regarding the DNA trace element of CHAIN REACTION DNA. Te Retaina- group is a member of the BSIA, accredited to ISO 9001 – 2008 , Tatcham TQA and LPS 1224 & 1225, licensed by ACPO CPI Ltd, as providing products and services meeting Police Preferred Specification and partnered with the Home Office in the “Crime – Let’s Bring It Down” cam- paign.
www.strandna.co.uk Email:
sales@strandna.co.uk Telephone: 08442 490150
42 • NOV/DEC 2011 •
WWW.KEYZINE.CO.UK
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