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SECURE SUPPORT FROM GUNNEBO By Steve Keogh, Manager, Indirect Sales, Gunnebo Security
We all hoped the dreaded recession was behind us but with City analysts con- stantly alluding to the fact we could be heading to a ‘double-dip’ recession it would seem we’re not out of the woods just yet. In such tough economic times it was
inevitable that crime rates would rise, so it comes as little surprise that burglaries across England and Wales rose by 14% last year (Home Office Statistics 10/11). Talking to our locksmith customers
there have been mixed reports on how the recession has impacted on them – some have barely noticed it, whilst others have struggled to battle through. However, as unnerving as the rise in
burglaries is, these hard-hitting stats. can actually provide locksmiths with a good sales opportunity by using these figures to convince customers that securing their homes and the valuables within them is paramount. Despite the growing need for security
products, customers tend to know very little about safes and the right one for them. Consumers rely heavily on brand recognition and locksmiths’ knowledge when it comes to buying these products and they want to buy a brand they are fa- miliar with and trust. To assist the locksmith in offering their
customers a recognised, household brand and officially tested products, we have re- introduced the Chubbsafes brand with the launch of a new range of domestic Chubbsafes. Te range, which has been independently tested, has gained ECB.S certification and covers insurance rat- ing brackets of £2000 for S1 levels, £4000
for S2 and £10,000 for G1, in line with the European Norm EN 14450 for S1 and S2 and EN 1143-1 for G1. When taking jew- ellery values into consideration these rat- ings can be multiplied by up to a factor of 10, offering the user total peace of mind whatever the situation. Having provided security solutions for
more than 175 years, customers can be confident that the new domestic range from Chubbsafes combines durability with innovation to create a truly trustwor- thy storage solution. Te products, de- signed specifically for the needs of the domestic market, offer a more stream- lined selection, with sizes to suit the most popular requirements.
“supplying the right retailer
support is vital for the success of both the brand and the stockist”
At Gunnebo we understand that sup-
plying the right retailer support is vital for the success of both the brand and the stockist, which is why the new domestic range of Chubbsafes is heavily supported with striking new marketing material, Point Of Sale and flexible display units, creating prominence in store to attract customers and generate sales.
Steve Keogh Te range will also be heavily promoted
within our sales literature and website. And the new domestic range will carry a year’s warranty, giving consumers a good reason to choose Chubbsafes over other brands. Te re-emergence of the domestic
Chubbsafes gives our locksmiths a much wider, more competitive range of safes, testimony to our commitment to reinvig- orate the security market and help drive sales for our stockists. We are 100% committed to maintaining
our relationships with our locksmith cus- tomers. Our dedicated team of Trade Area Managers are geographically positioned to best utilise their time to visit locksmiths regularly, offering technical product and sales support, along with genuine incen- tives. Gunnebo maintains that product devel-
opment, innovative marketing and con- tinued support of its stockists will always make a difference to increased brand awareness and in turn healthy profits for Locksmiths.
www.chubbsafes.com 01902 455111
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WWW.KEYZINE.CO.UK • NOV/DEC 2011 • 31
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