excess transportation, while also sup- porting the community.
greener option may not have a much higher cost, and might also be used as a green marketing hook.
15 16
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Conduct a life-cycle assessment: Current manufacturing processes might include unnecessary steps or materials; assessing product life cycles can identify cost or time savings.
operations may save time, money and energy.
Maintain equipment at maxi- mum efficiency: Regularly clean equipment fans and filters and stick to a maintenance schedule. Well-main- tained equipment delivers increased efficiency and prolonged life.
18 19
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Use waste: Can any waste be used in any way as a resource?
Make something green: Take an everyday item and create a
green version of it. New niches pop up all the time.
Collect rainwater: Install recy- cling equipment to irrigate land-
scaping. Find used, 55-gallon drums instead of purchasing new containers, and practice xeriscaping to decrease water requirements indoors and out.
Going green in business can go hand- in-hand with making more money, through cost savings, increased sales or both. Communicating your green messages also helps create compelling arguments for customers to choose to do business with you, and might just lead to opening up new markets for your products or services.
Derek Markham is a regular contributor to
GreenMarketing.tv, the basis for this piece. Connect through his website at
NaturalPapa.com.
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Combine processes: Analyze how combining two or more
Find new materials: Investigate non-obvious alternatives. The
Use local materials and services: Local sourcing helps eliminate
Take a look at what we have to make this a GREAT fall!
UP TO
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