letterfrompublisher
“Live Simply” are the words imprinted on the front of my Natural Awakenings T-shirts. There are times when I want to add on the back: “But It’s Com- plicated.”
Once I made the conscious deci-
contact us Publisher
Elaine Russo Gregory
Publisher’s Assistant: Terri Coleman
Marketing Director: Gloria Taylor Brown
Editors Linda Sechrist
Barbara Amrhein Theresa Archer Julianne Hale
Design & Production Erica V. Northman Stephen Blancett Zina Cochran
P.O. Box 230934 Encinitas, CA 92023
Phone: 760-436-2343
Email:
publisher@na-sd.com www.na-sd.com
© 2010 by Natural Awakenings. All rights reserved. Although some parts of this publication may be reproduced and reprinted, we require that prior permission be obtained in writing.
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4 San Diego Edition
www.na-sd.com SUBSCRIPTIONS
sion to live simply, it became a mindset and then a process that required me to prioritize and embrace new knowledge and ways of living. For example, during the last year while enduring hip pain, I visited a variety of integrative practitioners, all of whom cumulatively helped me deal with the discomfort and avoid surgery. Last month, before passing the point of no return—scheduling hip surgery— I decided to visit two more practitioners: Susie Prestidge, a registered nurse and founder of Reconnective Healing San Diego, and Dr. Joe Hippensteel, a master physio/kinesiologist, listed in our Community Resource Guide. After three ses- sions, Susie’s Reconnective energy work provided some relief and helped me gain clarity about my decision. And after a series of three treatments with Joe, who uses a simple, integrative stretching approach, I am pain-free and my rotation is 90 percent restored. From my new, simplified perspective, I am feeling confident about allowing time for the integrative therapies to work, rather than turning to quick relief from more invasive methods. Looking back, I see that my healing became a collabora- tive process, one in which I was more active than passive: I slowed down, gave myself the gift of time to wait and trusted my intuition, which told me that I was doing the right things for my body. As a business owner and entrepreneur, I discovered that applying “simple
living” to the workplace is about working smart and prioritizing, so I hooked up with Organik SEO founder Julien Brandt and his team, in order to utilize organic marketing to its full potential. Although maintaining Facebook and Twitter feels complicated and time-consuming to me, it is the Organik team’s specialty. Com- bining efforts, we offer the best of what we both do and are a savvier marketing team for all our community partners. New ad packages now reflect these strategies for business owners who don’t have the time to use the social media to promote themselves.
When it comes to marketing efforts, Judy Ann Foster’s Women’s Wisdom
networking, in San Diego, lives up to its 19-year reputation for fostering business- to-business connections between women who are making a difference in the com- munity. I know, because my associates went. I suggest that you go, too. Another innovative way to market your business is to become a Natural
Awakenings Network (NAN) provider. Learn more about the NAN card on page 42—it can help you build a discount network that focuses on natural health and a sustainable lifestyle. Sustainable living is a new monthly topic that Editor Linda Sechrist will write about, to help educate all of us about what is being done within our community. This movement, sometimes poorly understood, is what Linda believes to be a sec- ond wave of enlightenment sweeping the planet. As she indicates in this month’s article, alternative health, which took nearly 20 years to become mainstream, was the first, and now it benefits all who embrace it—including me!
Smiles,
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