AUGUST 09 LETTERS
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Do you have a strong opinion or disagree with somebody else’s views on the industry?
If so, we’d love to hear from you – email: healthclub@leisuremedia.com
proximity and convenience –
but also price – key to success
I was interested to read the ‘Chasing back up the report, in that proximity
Pavements’ research article in last and convenience are indeed crucial
month’s HCM. The research findings factors to success, but also suggest
suggest that people do more exercise if that the potential for increasing new
they live in communities where shops, exercisers from a small geographic area
Y DEAN
transport links and recreation facilities is much, much higher than we might
are within walking distance. have anticipated.
We’ve recently been involved in a Our findings for a variety of different .COM/AND
number of projects to analyse where clients show that an appropriately
T
O
our clients’ members live in relation to priced facility at the centre of the
their club/centre. Our findings not only community can generate local member OCKPHO
penetration levels within half a mile of ©IST
30 to 40 per cent – and that doesn’t Exercise programmes should promote
include those who are going to our future health as well as current fi tness
clients’ competitors. From a marketing
perspective this is crucial information. tailored programmes
Our strategy as an industry must be to needed for older members
put our core offering at the heart of the I was very interested to see that
community and pursue a long-term policy the FIA and Medical News Today
of education through improved marketing websites both focused recently on
communication. In other words, let’s an established study looking at how
persuade our neighbours about the exercise programmes reduce the risk
.COM/RENÉ MANSI benefits of regular exercise and how of falls and fractures in elderly women
T
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we can help them achieve results. Our with osteoporosis.
research, like that summarised in HCM, The study, published in The Canadian
OCKPHO shows that, if we get this message right,
Medical Association Journal (CMAJ),
©IST the potential is huge. sought to assess types of exercise
People exercise more if affordable andy kidd given to older people to help address
facilities are within walking distance md, hattrick balance, strength and agility. It
measured the effect of exercise on
static and dynamic balance, as well as
the letter
Taking early legal advice can often prevent
knee extension strength; the results
a problem becoming a dispute. The team at
of the law
demonstrated that exercise improved
Croner Consulting answers readers’ questions
both of these. It also reduces the risk
of fractures by maintaining bone mass
Q
What are Data Protection Privacy Notices and what do they have to contain?
and decreasing the risk of falls.
When we exercise, it’s important
A
Privacy Notices are the statements given to individuals when personal data to develop muscular strength that can
is given by them (for example when completing a membership application), be put to functional use, developing an
which explains what use will be made of that data, and how and why it will increased range of movement, ensuring
be processed. Many notices at present contain legal jargon and are not easily muscle groups are co-ordinated and
understood by non-lawyers. improving dynamic stability of the
The Information Commissioner has therefore launched a code of practice joints. This will reduce the risk of
to stop the use of confusing privacy notices which prevent people from injury and enhance performance.
understanding exactly how their information will be processed. The code We should tailor exercise
requires notices to be user-friendly and clear, and to be written in plain programmes carefully to promote future
understandable terms. Failure to comply with the code may mean that you health as well as current fitness levels.
are breaching the first data protection principle – that data must peter hope
be processed lawfully and fairly. business development manager,
balancemaster
8 Read Health Club Management online august 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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